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March’s Top Ten Innovation and Marketing Articles [Blogging Innovation]

On 04/04/2011, in blogs / blogging / vlogging, innovation, marketing/social marketing, by Daniel Christian

March’s Top Ten Innovation and Marketing Articles — from Blogging Innovation by Braden Kelley
My thanks to Mr. Brian Christian for this resource/blog as well as for the resources mentioned below.

  1. Innovator Lifetime Value – by Braden Kelley
  2. Innovation is Highest and Best Use for Social CRM – by Hutch Carpenter
  3. 5 Design Thinking Myths in Business – by Idris Mootee
  4. 8 Ways to Measure Innovation Potential – by Jeffrey Phillips
  5. Welcome to the Brave New World of Innovation Ecosystems – by Paul Hobcraft
  6. 5 Ways to Ignite a Culture of Innovation – by Mitch Ditkoff
  7. How PepsiCo, Kraft & MWH Accelerate Innovation – by Andrea Meyer
  8. Leadership and Knowledge Management – by Mike Myatt
  9. No Vision = No Innovation – by Jeffrey Phillips
  10. Innovation Thrives Between the Lines of Chaos and Control
     – by Hutch Carpenter

Two from the archive of 2,500+ articles that shot to the top:

 

From DSC:
Brian also recommends four LinkedIn Groups:

  1. PDMA
  2. Front End of Innovation
  3. Innovate the Future
  4. New Product Development, Innovation and Growth

…as well as the RSS feed called Innovation Daily.

 

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GutCheck.com — Real Time Qualitative Market Research

On 03/06/2011, in corporate / business world, emerging technologies, entrepreneurship, innovation, marketing/social marketing, research, by Daniel Christian

GutCheck.com -- Real Time Qualitative Market Research

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Also see:

Focus Groups No More: GutCheck Makes Market Research Affordable and Cool
DIY Online Platform Simplifies Research Without Need for Big Budgets
DENVER, CO — (MARKET WIRE) — 03/01/2011 — GutCheck today launched its do-it-yourself online qualitative market research platform, which lets companies or individuals test their ideas, services and campaigns in real time, with their real markets, at a fraction of the cost of traditional focus groups.

While online surveying is nothing new for quantitative research thanks to companies like SurveyMonkey, GutCheck is the first to enable real-time experience-based (qualitative) feedback online, saving thousands of dollars and hours of hassle — and making high-quality feedback available to anyone, from sophisticated agencies working on messaging to small startups wanting to test their market strategy.

Winner DEMO 2011

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360 Virtual Mob [augmented reality]

On 02/25/2011, in Augmented Reality (AR), emerging technologies, immersion, marketing/social marketing, UK, by Daniel Christian

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Also see:

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From Total Immersion’s site:

Virtualmob is a leading and a growing firm with in Mobile Marketing Media. We are the first company with in UAE and EU, which focuses exclusively on Full-service with in the Mobile Ecosystem; that is from displaying and capturing digital image in to reality, advertising & marketing, consulting and helping businesses to understand the potential of the mobile space

We merely specialise in Augmented Reality solutions for businesses, helping industries to display their digital image in to the Real World! Our offerings are unique, as we boast to provide customised solutions for businesses on various platforms with in the Mobile Marketing space, such as Augmented Reality, Location based Advertising, Geo-Fencing, Behaviourial ad targeting and so on…http://virtualmob.co.uk/

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