Overview of 2023 Findings
Despite our understanding of the value of higher education, perceptions among these audiences make it clear that institutions need to prove their value to them. In particular, why does the value of a 2-year or 4-year degree outweigh the value of credentials and job training programs? Both High Schoolers and Non-Enrollees see and select other paths that are shorter, cheaper, and/or more directly linked to specific job opportunities.
As part of that effort, these audiences want and need supports throughout their college journeys to reach the destination of acquiring a degree. These audiences feel anxious about making the wrong choices when it comes to college, and that those choices will impact the rest of their lives. Finally, it is also important to understand that the information received by these audiences differs by cohort. High Schoolers are at the epicenter of the college information network. Non-Enrollees, on the other hand, are forced to seek information about colleges, and the information they find tends to be less positive compared to what High Schoolers receive and consume about higher education.
Higher Education Must Prove Value to Potential Students, Who are Currently More Attracted to Immediate, Lower-Cost Options
After engaging in a policy review and coding a set of policy documents from disability service offices at colleges and universities across the U.S., it became clear to me that I wasn’t alone in my reluctance to seek accommodations at my college. It turns out that many higher education students with disabilities are hesitant to self-identify and pursue accommodations that could support them in their studies.
According to the most recent data published by the National Center for Education Statistics, about 20 percent of undergraduate students and nearly 11 percent of graduate students have a disability. There’s a discrepancy though, between the rate of students reporting having a disability, and those who are actually registering with their campus disability center. It turns out many students don’t inform their colleges of their disability and that has led to a support gap.The truth is, too many college and university students with disabilities decide to forgo a request for the accommodations that they may need to be successful.
Now, after the pandemic, with the value of the bachelor’s degree foremost in the minds of students and families, a new academic arms race is emerging. This one is centered around academic innovation. The winners will be those institutions that in the decade ahead better apply technology in teaching and learning and develop different approaches to credentialing.
Sure, technology is often seen as plumbing on campuses — as long as it works, we don’t worry about it. And rarely do prospective students on a tour ever ask about academic innovations like extended reality or microcredentials. Campus tours prefer to show off the bells and whistles of residential life within dorms and dining halls.
That’s too bad.
The problem is not a lack of learners, but rather a lack of alignment in what colleges offer to a generation of learners surrounded by Amazon, Netflix, and Instagram, where they can stream entertainment and music anytime, anywhere.
From DSC: When I worked for Calvin (then College, now University) from 2007-2017, that’s exactly how technologies and the entire IT Department were viewed — as infrastructure providers. We were not viewed as being able to enhance the core business/offerings of the institution. We weren’t relevant in that area. In fact, the IT Department was shoved down in the basement of the library. Our Teaching & Learning Digital Studio was sidelined in a part of the library where few students went to. The Digitial Studio’s marketing efforts didn’t help much, as faculty members didn’t offer assignments that called for multimedia-based deliverables. It was a very tough and steep hill to climb.
Also the Presidents and Provosts over the last couple of decades (not currently though) didn’t think much of online-based learning, and the top administrators dissed the Internet’s ability to provide 24/7 worldwide conversations and learning. They missed the biggest thing to come along in education in 500 years (since the invention of the printing press). Our Teaching & Learning Group provided leadership by starting a Calvin Online pilot. We had 13-14 courses built and inquiries from Christian-based high schools were coming in for dual enrollment scenarios, but when it came time for the College to make a decision, it never happened. The topic/vote never made it to the floor of the Faculty Senate. The faculty and administration missed an enormous opportunity.
When Calvin College became Calvin University in 2019, they were forced to offer online-based classes. Had they supported our T&L Group’s efforts back in the early to mid-2010’s, they would have dove-tailed very nicely into offering more courses to working adults. They would have built up the internal expertise to offer these courses/programs. But the culture of the college put a stop to online-based learning at that time. They now regret that decision I’m sure (as they’ve had to outsource many things and they now offer numerous online-based courses and even entire programs — at a high cost most likely).
My how times have changed.
For another item re: higher education at the 30,000-foot level, see:
Lifelong Learning Models for a Changing Higher Ed Marketplace — from changinghighered.com by Dr. Drumm McNaughton and Amrit Ahluwalia Exploring the transformation of higher education into lifelong learning hubs for workforce development, with innovative models and continuing education’s role.
Higher education is undergoing transformational change to redefine its role as a facilitator of lifelong learning and workforce development. In this 200th episode of Changing Higher Ed, host Dr. Drumm McNaughton and guest Amrit Ahluwalia, incoming Executive Director for Continuing Studies at Western University, explore innovative models positioning universities as sustainable hubs for socioeconomic mobility.
The Consumer-Driven Educational Landscape
Over 60% of today’s jobs will be redefined by 2025, driving demand for continuous upskilling and reskilling to meet evolving workforce needs. However, higher education’s traditional model of imparting specific knowledge through multi-year degrees is hugely misaligned with this reality.
Soaring education costs have fueled a consumer mindset shift, with learners demanding a clear return on investment directly aligned with their career goals. The expectation is to see immediate skills application and professional impact from their educational investments, not just long-term outcomes years after completion.
The Alarming Reality Over the past 12 years, US student loan debt has quadrupled to a staggering $1.7 trillion. Nearly 44 million Americans carry an average debt of $37,718, and over 11 percent of aggregate student loan debt (pre-COVID) is more than 90 days delinquent.
This past year, the average public university student borrowed over $32,000 to receive a bachelor’s degree. However, only 11 percent of employers believe that a degree prepares students for the workforce. It’s a cruel irony: a $32,000 loan – not counting interest – for a degree that doesn’t prepare you for the career needed to repay the debt.
The IT Leader Workforce in Higher Education, 2024, aims to map the current contours of the IT leader workforce, understand its current challenges and opportunities, and reflect on what it all might mean for building a stronger workforce and—ultimately—a stronger higher education for the future.
What about course videos? Professors can create them (by lecturing into a camera for several hours hopefully in different clothes) from the readings, from their interpretations of the readings, from their own case experiences – from anything they like. But now professors can direct the creation of the videos by talking – actually describing – to a CustomGPTabout what they’d like the video to communicate with their or another image. Wait. What?They can make a video by talking to a CustomGPT and even select the image they want the “actor” to use? Yes. They can also add a British accent and insert some (GenAI-developed) jokes into the videos if they like. All this and much more is now possible. This means that a professor can specify how long the video should be, what sources should be consulted and describe the demeanor the professor wants the video to project.
From DSC: Though I wasn’t crazy about the clickbait type of title here, I still thought that the article was solid and thought-provoking. It contained several good ideas for using AI.
Excerpt from a recent EdSurge Higher Ed newsletter:
There are darker metaphors though — ones that focus on the hazards for humanity of the tech. Some professors worry that AI bots are simply replacing hired essay-writers for many students, doing work for a student that they can then pass off as their own (and doing it for free).
From DSC: Hmmm…the use of essay writers was around long before AI became mainstream within higher education. So we already had a serious problem where students didn’t see the why in what they were being asked to do. Some students still aren’t sold on the why of the work in the first place. The situation seems to involve ethics, yes, but it also seems to say that we haven’t sold students on the benefits of putting in the work. Students seem to be saying I don’t care about this stuff…I just need the degree so I can exit stage left.
My main point: The issue didn’t start with AI…it started long before that.
This financial stagnation is occurring as we face a multitude of escalating challenges. These challenges include but are in no way limited to, chronic absenteeism, widespread student mental health issues, critical staff shortages, rampant classroom behavior issues, a palpable sense of apathy for education in students, and even, I dare say, hatred towards education among parents and policymakers.
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Our current focus is on keeping our heads above water, ensuring our students’ safety and mental well-being, and simply keeping our schools staffed and our doors open.
What is Ed? An easy-to-understand learning platform designed by Los Angeles Unified to increase student achievement. It offers personalized guidance and resources to students and families 24/7 in over 100 languages.
Also relevant/see:
Los Angeles Unified Bets Big on ‘Ed,’ an AI Tool for Students — from by Lauraine Langreo
The Los Angeles Unified School District has launched an AI-powered learning tool that will serve as a “personal assistant” to students and their parents.The tool, named “Ed,” can provide students from the nation’s second-largest district information about their grades, attendance, upcoming tests, and suggested resources to help them improve their academic skills on their own time, Superintendent Alberto Carvalho announced March 20. Students can also use the app to find social-emotional-learning resources, see what’s for lunch, and determine when their bus will arrive.
Could OpenAI’s Sora be a big deal for elementary school kids?— from futureofbeinghuman.com by Andrew Maynard Despite all the challenges it comes with, AI-generated video could unleash the creativity of young children and provide insights into their inner worlds – if it’s developed and used responsibly
Like many others, I’m concerned about the challenges that come with hyper-realistic AI-generated video. From deep fakes and disinformation to blurring the lines between fact and fiction, generative AI video is calling into question what we can trust, and what we cannot.
And yet despite all the issues the technology is raising, it also holds quite incredible potential, including as a learning and development tool — as long as we develop and use it responsibly.
I was reminded of this a few days back while watching the latest videos from OpenAI created by their AI video engine Sora — including the one below generated from the prompt “an elephant made of leaves running in the jungle”
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What struck me while watching this — perhaps more than any of the other videos OpenAI has been posting on its TikTok channel — is the potential Sora has for translating the incredibly creative but often hard to articulate ideas someone may have in their head, into something others can experience.
Can AI Aid the Early Education Workforce? — from edsurge.com by Emily Tate Sullivan During a panel at SXSW EDU 2024, early education leaders discussed the potential of AI to support and empower the adults who help our nation’s youngest children.
While the vast majority of the conversations about AI in education have centered on K-12 and higher education, few have considered the potential of this innovation in early care and education settings.
At the conference, a panel of early education leaders gathered to do just that, in a session exploring the potential of AI to support and empower the adults who help our nation’s youngest children, titled, “ChatECE: How AI Could Aid the Early Educator Workforce.”
Hau shared that K-12 educators are using the technology to improve efficiency in a number of ways, including to draft individualized education programs (IEPs), create templates for communicating with parents and administrators, and in some cases, to support building lesson plans.
Educators are, perhaps rightfully so, cautious about incorporating AI in their classrooms. With thoughtful implementation, however, AI image generators, with their ability to use any language, can provide powerful ways for students to engage with the target language and increase their proficiency.
While AI offers numerous benefits, it’s crucial to remember that it is a tool to empower educators, not replace them. The human connection between teacher and student remains central to fostering creativity, critical thinking, and social-emotional development. The role of teachers will shift towards becoming facilitators, curators, and mentors who guide students through personalized learning journeys. By harnessing the power of AI, educators can create dynamic and effective classrooms that cater to each student’s individual needs. This paves the way for a more engaging and enriching learning experience that empowers students to thrive.
In this article, seven teachers across the world share their insights on AI tools for educators. You will hear a host of varied opinions and perspectives on everything from whether AI could hasten the decline of learning foreign languages to whether AI-generated lesson plans are an infringement on teachers’ rights. A common theme emerged from those we spoke with: just as the internet changed education, AI tools are here to stay, and it is prudent for teachers to adapt.
Even though it’s been more than a year since ChatGPT made a big splash in the K-12 world, many teachers say they are still not receiving any training on using artificial intelligence tools in the classroom.
More than 7 in 10 teachers said they haven’t received any professional development on using AI in the classroom, according to a nationally representative EdWeek Research Center survey of 953 educators, including 553 teachers, conducted between Jan. 31 and March 4.
From DSC: This article mentioned the following resource:
For over a year, GPT-4 was the dominant AI model, clearly much smarter than any of the other LLM systems available. That situation has changed in the last month, there are now three GPT-4 class models, all powering their own chatbots: GPT-4 (accessible through ChatGPT Plus or Microsoft’s CoPilot), Anthropic’s Claude 3 Opus, and Google’s Gemini Advanced1.
… Where we stand
We are in a brief period in the AI era where there are now multiple leading models, but none has yet definitively beaten the GPT-4 benchmark set over a year ago. While this may represent a plateau in AI abilities, I believe this is likely to change in the coming months as, at some point, models like GPT-5 and Gemini 2.0 will be released. In the meantime, you should be using a GPT-4 class model and using it often enough to learn what it does well. You can’t go wrong with any of them, pick a favorite and use it…
From DSC: Here’s a powerful quote from Ethan:
In fact, in my new book I postulate that you haven’t really experienced AI until you have had three sleepless nights of existential anxiety, after which you can start to be productive again.
For us, I think the biggest promise of AI tools like Sora — that can create video with ease — is that they lower the cost of immersive educational experiences. This increases the availability of these experiences, expanding their reach to student populations who wouldn’t otherwise have them, whether due to time, distance, or expense.
Consider the profound impact on a history class, where students are transported to California during the gold rush through hyperrealistic video sequences. This vivifies the historical content and cultivates a deeper connection with the material.
In fact, OpenAI has already demonstrated the promise of this sort of use case, with a very simple prompt producing impressive results…
Take this scenario. A student misses a class and, within twenty minutes, receives a series of texts and even a voicemail from a very concerned and empathic-sounding voice wanting to know what’s going on. Of course, the text is entirely generated, and the voice is synthetic as well, but the student likely doesn’t know this. To them, communication isn’t something as easy to miss or brush off as an email. It sounds like someone who cares is talking to them.
But let’s say that isn’t enough. By that evening, the student still hadn’t logged into their email or checked the LMS. The AI’s strategic reasoning is communicating with the predictive AI and analyzing the pattern of behavior against students who succeed or fail vs. students who are ill. The AI tracks the student’s movements on campus, monitors their social media usage, and deduces the student isn’t ill and is blowing off class.
The AI agent resumes communication with the student. But this time, the strategic AI adopts a different persona, not the kind and empathetic persona used for the initial contact, but a stern, matter-of-fact one. The student’s phone buzzes with alerts that talk about scholarships being lost, teachers being notified, etc. The AI anticipates the excuses the student will use and presents evidence tracking the student’s behavior to show they are not sick.
Not so much focused on learning ecosystems, but still worth mentioning:
Doubts About Value Are Deterring College Enrollment — from insidehighered.com by Jessica Blake Survey data suggests that prospective learners are being dissuaded from college by skepticism about whether degrees are worth the time and money.
Enrollment has been declining in higher education for more than a decade, and the most common explanations in recent years have been lingering effects of the pandemic and a looming demographic cliff expected to shrink the number of traditional-age college students. But new research suggests that public doubts about the value of a college degree are a key contributor.
The study—conducted by Edge Research, a marketing research firm, and HCM Strategists, a public policy and advocacy consulting firm with funding from the Bill & Melinda Gates Foundation—uses focus groups and parallel national surveys of current high school students and of adults who decided to leave college or who didn’t go at all to link the value proposition of a college degree and Americans’ behaviors after high school.
“At the end of the day, higher education has a lot of work to do to convince these audiences of its value,” said Terrell Dunn, an HCM consultant.
When college students think about quitting, it’s most likely because of mental health strain or stress.
That’s according to the recent data from the “State of Higher Education Study,” conducted by the analytics company Gallup and the private foundation Lumina.
1,444
The number of students who were enrolled at Notre Dame College in fall 2022, down 37% from 2014. The Roman Catholic college recently said it would close after the spring term, citing declining enrollment, along with rising costs and significant debt.
28
The number of academic programs that Valparaiso University may eliminate. Eric Johnson, the Indiana institution’s provost, said it offers too many majors, minors and graduate degrees in relation to its enrollment.
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A couple of other items re: higher education that caught my eye were:
University administrators see the need to implement education technology in their classrooms but are at a loss regarding how to do so, according to a new report.
The College Innovation Network released its first CIN Administrator EdTech survey today, which revealed that more than half (53 percent) of the 214 administrators surveyed do not feel extremely confident in choosing effective ed-tech products for their institutions.
“While administrators are excited about offering new ed-tech tools, they are lacking knowledge and data to help them make informed decisions that benefit students and faculty,” Omid Fotuhi, director of learning and innovation at WGU Labs, which funds the network, saidin a statement.
From DSC: I always appreciated our cross-disciplinary team at Calvin (then College). As we looked at enhancing our learning spaces, we had input from the Teaching & Learning Group, IT, A/V, the academic side of the house, and facilities. It was definitely a team-based approach. (As I think about it, it would have been helpful to have more channels for student feedback as well.)
Optionality. In my keynote, I pointed out that the academic calendar and credit hour in higher ed are like “shelf space” on the old television schedule that has been upended by streaming. In much the same way, we need similar optionality to meet the challenges of higher ed right now: in how students access learning (in-person, hybrid, online) to credentials (certificates, degrees) to how those experiences stack together for lifelong learning.
Culture in institutions. The common thread throughout the conference was how the culture of institutions (both universities and governments) need to change so our structures and practices can evolve. Too many people in higher ed right now are employing a scarcity mindset and seeing every change as a zero-sum game. If you’re not happy about the present, as many attendees suggested you’re not going to be excited about the future.
The market continues to be a matter of Canvas and Brightspace winning new accounts, Anthology Bb Learn and Moodle losing accounts, with more variety for smaller institutions.
Canvas has further consolidated its position as the market leader in North America, with 41% of the market share. Blackboard fell from 18% of the market share to 17%. Moodle has plateaued at 16% while Brightspace increased to 16%. As a reminder, we have removed Open LMS from the Moodle market share.
Populi LMS (3%), Open LMS (3%), Sakai (2%), and Schoology (1%) round out the remainder of the market, with 1% of the market going to Other.
As always, market share is very much a story of size, type of institution (public or private), and control. The numbers above refer to the market take as a whole, but if we start to drill down to different sizes and types of institution, we get very different market dynamics.
1. AI already plays a central part in the instructional design process A whopping 95.3% of the instructional designers interviewed said they use AI in their day to day work. Those who don’t use AI cite access or permission issues as the primary reason that they haven’t integrated AI into their process.
2. AI is predominantly used at the design and development stages of the instructional design process
When mapped to the ADDIE process, the breakdown of use cases goes as follows:
Analysis: 5.5% of use cases
Design: 32.1%
Development: 53.2%
Implementation: 1.8%
Evaluation: 7.3%
Speaking of AI in our learning ecosystems, also see:
The majority of educators expect use of artificial intelligence tools will increase in their school or district over the next year, according to an EdWeek Research Center survey.
Applying Multimodal AI to L&D — from learningguild.com by Sarah Clark We’re just starting to see Multimodal AI systems hit the spotlight. Unlike the text-based and image-generation AI tools we’ve seen before, multimodal systems can absorb and generate content in multiple formats – text, image, video, audio, etc.
In fact a slew of research over the past two decades has found that teaching online makes professors better teachers in their classrooms, so much so that one 2009 study recommended that “faculty should be trained in distance education methods and technologies and should be encouraged to use those methods back in the classroom.”
It’s a message I’ve been arguing for a while. But now that so many educators and students have had direct experience with online formats, it’s a narrative that seems to be sinking in.
Now is the time to fully embrace how physical classrooms can be improved by online techniques.
When professors teaching face-to-face adopt online pedagogy, the classroom is transformed into a “blended” experience, moving from conventional to active learning. And that helps students turn from passive to engaged participants in their own intellectual excursions.
My colleagues and I at the Center for Excellence in Teaching and Learning (CETL) have been reading and discussing Mary C. Wright’s new book Centers for Teaching and Learning: The New Landscape in Higher Education (Johns Hopkins University Press, 2023). Wright identified all the centers for teaching and learning (CTLs) in the United States and then did a content analysis of their websites to see what they were all about. For someone like me, who has spent his career working in CTLs, Wright’s work is a fascinating look at my own field and how it represents itself through mission statements, listings of programs and services, and annual reports.
Last month, I discussed a GPT that I had created around enhancing prompts. Since then, I have been actively using my Prompt Enhancer GPT to much more effective outputs. Last week, I did a series of mini-talks on generative AI in different parts of higher education (faculty development, human resources, grants, executive leadership, etc) and structured it as “5 tips”. I included a final bonus tip in all of them—a tip that I heard from many afterwards was probably the most useful tip—especially because you can only access the Prompt Enhancer GPT if you are paying for ChatGPT.
Effectively integrating generative AI into higher education requires policy development, cross-functional engagement, ethical principles, risk assessments, collaboration with other institutions, and an exploration of diverse use cases.
Creating Guidelines for the Use of Gen AI Across Campus— from campustechnology.com by Rhea Kelly The University of Kentucky has taken a transdisciplinary approach to developing guidelines and recommendations around generative AI, incorporating input from stakeholders across all areas of the institution. Here, the director of UK’s Center for the Enhancement of Learning and Teaching breaks down the structure and thinking behind that process.
That resulted in a set of instructional guidelines that we released in August of 2023 and updated in December of 2023. We’re also looking at guidelines for researchers at UK, and we’re currently in the process of working with our colleagues in the healthcare enterprise, UK Healthcare, to comb through the additional complexities of this technology in clinical care and to offer guidance and recommendations around those issues.
My experiences match with the results of the above studies. The second study cited above found that 83% of those students who haven’t used AI tools are “not interested in using them,” so it is no surprise that many students have little awareness of their nature. The third study cited above found that, “apart from 12% of students identifying as daily users,” most students’ use cases were “relatively unsophisticated” like summarizing or paraphrasing text.
For those of us in the AI-curious bubble, we need to continually work to stay current, but we also need to recognize that what we take to be “common knowledge” is far from common outside of the bubble.
Despite general familiarity, however, technical knowledge shouldn’t be assumed for district leaders or others in the school community. For instance, it’s critical that any materials related to AI not be written in “techy talk” so they can be clearly understood, said Ann McMullan, project director for the Consortium for School Networking’s EmpowerED Superintendents Initiative.
To that end, CoSN, a nonprofit that promotes technological innovation in K-12, has released an array of AI resources to help superintendents stay ahead of the curve, including a one-page explainer that details definitions and guidelines to keep in mind as schools work with the emerging technology.
Affordability and Microcredentials — from the-job.beehiiv.com by Paul Fain Cutting costs for short-term credentials with course sharing and, perhaps, federal money.
‘Bespoke, e-Commerce-Enabled Storefronts’
Demand for nondegree credentials has risen. But it can be expensive and tricky for colleges to create their own workforce-relevant courses and certifications. Homegrown microcredentials also may be more likely to fall flat with students and employers, particularly in competition with professional certificates from big brands like Salesforce or AWS.
Acadeum, an online course-sharing company, is betting that a networked marketplace will be a better option for its 460 college and university partners, which include a growing number of community colleges. Beginning last month, those colleges can tap into 380+ online certificates, certifications, and skills-training courses.
“Skills Marketplace lowers the barrier of entry for institutions to self-select only the certifications that align their program offerings to meet student and workforce demand,” says David Daniels, Acadeum’s president and CEO.
Text to video via OpenAI’s Sora. (I had taken this screenshot on the 15th, but am posting it now.)
We’re teaching AI to understand and simulate the physical world in motion, with the goal of training models that help people solve problems that require real-world interaction.
Introducing Sora, our text-to-video model. Sora can generate videos up to a minute long while maintaining visual quality and adherence to the user’s prompt.
At the University of Pennsylvania, undergraduate students in its school of engineering will soon be able to study for a bachelor of science degree in artificial intelligence.
What can one do with an AI degree? The University of Pennsylvania says students will be able to apply the skills they learn in school to build responsible AI tools, develop materials for emerging chips and hardware, and create AI-driven breakthroughs in healthcare through new antibiotics, among other things.
Google on Monday announced plans to help train people in Europe with skills in artificial intelligence, the latest tech giant to invest in preparing workers and economies amid the disruption brought on by technologies they are racing to develop.
The acceleration of AI deployments has gotten so absurdly out of hand that a draft post I started a week ago about a new development is now out of date.
… The Pace is Out of Control
A mere week since Ultra 1.0’s announcement, Google has now introduced us to Ultra 1.5, a model they are clearly positioning to be the leader in the field. Here is the full technical report for Gemini Ultra 1.5, and what it can do is stunning.
[St. Louis, MO, February 14, 2024] – In a bold move that counters the conventions of more traditional schools, Maryville University has unveiled a substantial $21 million multi-year investment in artificial intelligence (AI) and cutting-edge technologies. This groundbreaking initiative is set to transform the higher education experience to be powered by the latest technology to support student success and a five-star experience for thousands of students both on-campus and online.
