Accenture Life Trends 2024 — from accenture.com; via Mr. Bob Raidt on LinkedIn
The visible and invisible mediators between people and their world are changing.
In brief
- The harmony between people, tech and business is showing tensions, and society is in flux.
- Five trends explore the decline of customer obsession, the influence of generative AI, the stagnation of creativity, the balance of tech benefits and burden, and people’s new life goals.
- Opportunity abounds for business and brands in the coming twelve months and beyond – read Accenture Life Trends 2024 to find out more.
5 Trends
01 Where’s the love?
Necessary cuts across enterprises have shunted customer obsession down the priority list—and customers are noticing.
02 The great interface shift
Generative AI is upgrading people’s experience of the internet from transactional to personal, enabling them to feel more digitally understood and relevant than ever.
03 Meh-diocrity
Creativity was once about the audience, but has become dependent on playing the tech system. Is this what creative stagnation feels like?
04 Error 429: Human request limit reached
Technology feels like it’s happening to people rather than for them—is a shift beginning, where they regain agency over its influence on daily life?
05 Decade of deconstruction
Traditional life paths are being rerouted by new limitations, necessities and opportunities, significantly shifting demographics.