Learning Ecosystems

We’re standing on the cusp of artificially generated content that could theoretically never end. According to futurist Sinéad Bovell, “Generative artificial intelligence also means that say we don’t want a movie or a series to end. It doesn’t have to, you could use AI to continue to generate more episodes and other sequels and have this kind of ongoing storyline.”

If we take this logic further, we could also see hyper-personalized content that’s created just for us. Imagine getting an AI generated album from your favourite artist every week. Or a brand new movie starring actors who are no longer alive, like a new romcom with Marylin Monroe and Frank Sinatra.

While this sounds like a compelling proposition for consumers, it’s mostly bad news for actors, writers, and other professionals working in the media industry. Hollywood studios are already investing heavily in generative AI, and many professionals working in the industry are afraid to lose their jobs.