College sports is following the money but may not like where it leads — from theathletic.com by Chris Vannini

Excerpts:

College sports long ago hitched its entire wagon to the money train.
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But college sports is about to learn, if it hasn’t already, that when you’ve sacrificed everything at the altar of money, you no longer control where things go, and you might not like where it ends. The big brands will be fine, but a lot of fans will be left behind, and this isn’t the end of it.

The people who make these decisions won’t deal with the long-term consequences. The Big Ten commissioner who added USC and UCLA last year — the beginning of the end of the Pac-12 — bailed on college sports less than a year later. Most of the commissioners who created the CFP a decade ago have left. More commissioners, athletic directors and other administrators are just passing through to their next job, blowing up the sport to make money and put something on the resume. It’s not their fault. It’s what they were asked to do.
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As we shrink at the top, the big brands will survive. I fear for everyone else. Nothing in the history of sports has shown that shrinking your product helps it, yet it’s happening to the No. 2 sport in the country. What happens to the fans you leave out? Are they supposed to change school allegiances? Are their kids?

It was fun when college football fans could argue about who was better on the field. Now we spend each offseason arguing about who has the better television deal. I can’t blame fans for that. Because the industry’s leaders have been yelling for years that the only thing that mattered was money. The supposed apocalyptic future they feared for years has arrived by their own hand, and it won’t stop here.

From DSC:
I played tennis at Northwestern University. We had a very solid team. (We finished #2 in the Big 10 my freshman year, losing to Michigan by 1 point. My partner and I won our flight that year in doubles.) So I know what it’s like to travel 8-10 hours in the back of a station wagon or a van to play another Big 10 Team. And then to try and get ready for that midterm on the Monday after being gone all weekend. I know what it’s like to get back from practices almost every day to find others leaving the dining room and I’m just getting there. I know what it’s like to see people getting back from the library when I’m just going there. I know what it’s like to dedicate some serious time and energy to a sport while trying to get a solid degree in — knowing that I wouldn’t be pursuing tennis after college.

So when these enormous decisions are made for football and their lucrative TV contracts, I feel for all of the other athletes who are trying to be STUDENT-ATHLETES and not just pre-NFL players. There are some seriously long weeks/weekends ahead for them, as they have to make their way ***clear across the country*** to play their conference opponents.

Along these lines, see this Tweet:

Also relevant, see the following addendum made on 8/15/23:
Athletes and Grad Students and Higher Ed’s Next Headache — from jeffselingo-14576223.hs-sites.com by Jeff Selingo