Houses of worship to move streaming from social media to dedicated platforms — from inavateonthenet.net

Houses of worship to move streaming from social media to dedicated platforms

Excerpt:

A report by Pushpay, with data from over 1,700 organisations has found that while 91% of churches currently livestream worship services on social media, only 47% plan to do the same in the upcoming year.

The report, entitled ‘State of Church Tech 2023 is available to download here.

The reason cited for this shift is organisations’ lack of control on social media platforms to maintain engagement, as users are bombarded with pop-up windows, notifications, status updates, and more.

This is driving a rise in custom video players, website embeds, mobile app streaming, and other platforms that are better suited to maintain engagement.