How Older Adults Access Resources Online — from blog.getsetup.io

Top Insights:

  • It’s clear that how older adults are using technology has changed. COVID has seen more and more older adults using a wide range of devices which means there is no one-size-fits-all approach to this audience.
  • In the United States, desktop devices are still the most common form of media consumption for virtual learning and health.
  • But, mobile devices are still the dominant device for passive content consumption.
  • Consumption by different US states varies based on the quality of internet infrastructure and availability of newer devices.
  • In India and Australia, mobile devices outperform desktops for virtual learning.
  • Developing browser-first solutions for engagement is key to reaching a wider audience.
  • Applications and websites that aim to make the user experience as seamless as possible across multiple devices have a greater chance of being used and picked up more effectively by older adults of a variety of ages.
  • The variations in device types make it very challenging to build LIVE streaming technology that can scale across platforms.
  • Chrome is a dominant browser with the 55+ group allowing sophisticated video streaming applications to be built that was not possible over Internet Explorer.
  • While Zoom became the de facto standard for video-based sessions, older adult learners were 11x more likely to attend class in our browser Lounge than enter the Zoom classes.

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