Paying for Outcomes — from fs.blog; with thanks to Roberto Ferraro for this resource
Excerpt:
A lot of clients like to buy process. It’s like they think they are not getting their money’s worth because I solved it too fast.
[…]
How can it be that you talk to someone and it’s done in a second? But it IS done in a second — it’s done in a second and 34 years. It’s done in a second and every experience, and every movie, and everything in my life that’s in my head.