The Digital Experience and the Analog Institution — from evoLLLution.com by Adrian Haugabrook | Executive Vice President and Managing Director of the Horizon Group, Southern New Hampshire University
For decades, higher education had to follow a more rigid structure built for the traditional student—now the minority of the higher ed learner population. Institutions need to rethink their infrastructures to fit non-traditional students, who look for a more flexible and customized digital experience. In this interview, Adrian Haugabrook discusses key elements to redesigning the student experience, higher ed’s responsibility to their consumer and how to create this high-quality experience as we head into a recession.
Excerpt:
The second element would be options and choices. We typically think of the educational process as linear—from point A to point B to point C. But what if it was a cyclical process, one where students are coming in and out of your learning ecosystem in different ways. This is especially true for adult learners. Their demands are very different than those we heard from traditional students. So, how do you provide the right options that allow for positive decision-making and progression?