How Augmented Reality is Reshaping the B2B Landscape — from appreal-vr.com by Yariv Levski
Excerpt:
The definition of business-to-business (B2B) is rapidly changing. While B2B used to refer to commercial transactions between businesses, the power of augmented reality (AR) is transforming B2B by changing how businesses interact with one another. B2B is becoming more than business-to-business marketing; even more than B2B sales. AR is expanding businesses’ ability to connect with each other across multiple channels, and it is increasing the reasons they do so.
In this article, we will examine how augmented reality can help businesses promote their products and services to other enterprises. More exciting for some, we will also explore new ways businesses can use AR to connect with corporate customers, vendors, and partners.
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Augmented Reality B2B Product Support
Companies not only buy products from other companies; they also need customer service for many of the products they purchase. From poorly-written user manuals to poorly-written online self-help portals, product support hasn’t changed very much. But augmented reality is changing all that.
By layering how-to information over a product image as viewed on a mobile device or AR viewer, augmented reality can display interactive text and images that instruct the user how to setup, configure, troubleshoot and repair a wide variety of products.
AR-based customer support has barely broken ground in the consumer market, but opportunities are also great for developers who can target B2B industries with AR solutions.
Using AR apps, a carpet company can show an office manager what various carpet designs would look like installed in their office. A manufacturing engineer can see how a new production line would fit on the production floor. A physician can see how powerful AR medical applications can help her better diagnose her patients. And an architect can show a client how a new room addition will look from the outside when completed.