iBeacons give visitors to the Palmer Museum of Art a customized experience — from news.psu.edu by Katie Jacobs

Excerpt:

Soon, there will be new, high-tech additions to the Palmer Museum’s galleries — small electronic devices that will be stuck to walls behind paintings, hidden under shelves or concealed in corners. You won’t be able to see them, but your mobile devices will.

The devices ares iBeacons, small transmitters created by Apple that communicate with nearby smartphones. If a visitor has the correct mobile app installed, content will be automatically sent to the phone with more information about the nearby artwork.

…

“Sometimes I’ll lead tours with visitors and focus on the works of art I think are particularly fascinating,” says Kletchka. “I thought it would be wonderful if everyone could have that experience here — they can learn more about the objects they are interested in on their own terms.”