Cognition & the intrinsic user experience — from UX Magazine by Jordan Julien
Excerpt:
Over the past few years there’s been a lot of discussion around whether an experience can be designed. But it seems like everyone’s just getting hung up on semantics; an experience can be designed, but the user will always have the opportunity to experience it in a unique way. The reason every experience has the potential to be unique to the user is, in part, because cognition is unique to each user.
Cognition is about knowledge and understanding, so there’s a ton of psychological principles that fall under the umbrella of cognition. I’ll focus on two principles that, once understood, will elevate a UX practitioner’s designs to a whole new level.
Excerpt
