Baker McKenzie’s New AI Project: Knowing What Clients Want, Before They Do — from law.com by Victoria Hudgins
Baker McKenzie announced it’s collaborating with an AI technology developer to help it predict clients’ future needs. While the software may have less-than-perfect accuracy, lawyers still see a significant benefit.
Excerpt:
Baker McKenzie is betting on AI-powered analytics to help evolve its legal services. The firm on Monday launched its global innovation arm Reinvent in collaboration with software developer SparkBeyond. Through Reinvent, Baker McKenzie will leverage SparkBeyond’s AI technology and a host of firm and third-party data to predict what services clients will need, and the unseen drivers of client demand.
The software will use data it collected from the firm’s previous and current matters, as well as data from third-party sources that provide news, economic and census information, to generate predictions of future risks for a client. The risks are ranked based on their likelihood.