The connected TVs are here… interactive programming & native apps will follow— from venturebeat.com by Habib Kairouz
Excerpt:
Innovative devices have always fueled new application ecosystems. The software industry was enabled by the WinTel PC platform; and hundreds of thousands of websites were built once the PCs became “connected.” In the last few years, we have witnessed the same trend in mobile; more than 700,000 apps have been created for Web-enabled phones. We’ll soon see connected TVs fueling a similar ecosystem of interactive programming and native apps. With nearly a quarter of all U.S. households currently using connected TVs (according to eMarketer), we have reached the tipping point of mass adoption.
As opposed to the disastrous impact the Internet had on the print industry, I see the innovation of the connected TV market as a tremendous, yet accretive, evolution as opposed to a threat. Here’s why: