From DSC:
Some reflections on New platform lets professors set prices for their online courses — from InsideHigherEd.com by Jeffrey R. Young
Excerpt:
Professors typically don’t worry about what price point a course will sell at, or what amenities might attract a student to pick one course over another. But a new online platform, Professor Direct, lets instructors determine not only how much to charge for such courses, but also how much time they want to devote to services like office hours, online tutorials, and responding to students’ e-mails.
The new service is run by StraighterLine, a company that offers online, self-paced introductory courses. Unlike massive open online courses, or MOOC’s, StraighterLine’s courses aren’t free. But tuition is lower than what traditional colleges typically charge—the company calls its pricing “ultra-affordable.” A handful of colleges accept StraighterLine courses for transfer credit.
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From DSC:
The power of online-based marketplaces. We’ve seen it in other industries. Are we now going to see more of this within higher education as the unbundling of higher education seems to be a possibility? Will there be an increased importance of professors’ individual brands? Could be.
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From DSC:
Congrats Burck & Co. on your continued innovative thinking and business models! Way to help keep a college education accessible to many!