Software is eating marketing — from Inc.com by Jeff Bussgang
One VC argues that software is disrupting several industries in the 21st century, including marketing.
One VC argues that software is disrupting several industries in the 21st century, including marketing.
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Excerpt:
Within the $1 trillion marketing industry, the impact of software eating marketing has now reached the board room. With the explosion of digital marketing, it is clear that technology is radically transforming the marketing function and the role of the marketing professional.