Visual storytelling: Interview with Nancy Duarte — from theelearningcoach.com
Excerpt:
Coach:
Why should learning experience designers care about stories? How does it relate to learning?
Nancy:
Stories are the oldest communication form and are proven to be easily recalled and repeated. If training material can be recalled and repeated, it’s most likely understood. Stories are a great container for memorable information. Relaying instructional content through metaphor and story helps the audience connect emotionally to the content being communicated. Instructional designers are on a steady quest to keep their audiences engaged and motivated, and storytelling is an effective strategy.