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Focus Groups No More: GutCheck Makes Market Research Affordable and Cool
DIY Online Platform Simplifies Research Without Need for Big Budgets
DIY Online Platform Simplifies Research Without Need for Big Budgets
DENVER, CO — (MARKET WIRE) — 03/01/2011 — GutCheck today launched its do-it-yourself online qualitative market research platform, which lets companies or individuals test their ideas, services and campaigns in real time, with their real markets, at a fraction of the cost of traditional focus groups.
While online surveying is nothing new for quantitative research thanks to companies like SurveyMonkey, GutCheck is the first to enable real-time experience-based (qualitative) feedback online, saving thousands of dollars and hours of hassle — and making high-quality feedback available to anyone, from sophisticated agencies working on messaging to small startups wanting to test their market strategy.
Winner DEMO 2011