HOW TO: Use QR Codes for Event Marketing — by Matthias Galica
I’ve spent nine months isolating the best practices and highest converting use cases specific to these applications. Taking over where Jamie Turner left off with his post on the 10 commandments for marketers using 2D codes, below is a “brass tacks” breakdown of the minimum value each marketer needs to offer to be successful.
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What Should My QR Code Do?
It should direct users to a mobile-optimized webpage with functionality tailored to your audience and application. Below are recommendations based on the calls-to-action that we’ve seen achieve the highest engagement. You’ll notice the following themes recur: Exclusivity, rich media, downloads, social media, incentives like prizes and contests, and contextual relevance.
NYC Building Permits Are Getting QR Codes — by Sarah Kessler
A new plan unveiled by New York City Mayor Michael Bloomberg on Tuesday will put QR codes on all NYC building permits by 2013. New Yorkers who scan the codes will be able to learn details about ongoing projects, read complaints and violations related to the location, or click on a link to easily make complaints of their own.