The future of business: choosing the industries that will prosper in the decade ahead — from Trends in the Living Networks by Ross Dawson (emphasis via DSC)
The key point here is that the boundaries of industries are blurring to such an extent that it is essentially meaningless to think about an industry as defined today and wonder whether it will get bigger or smaller. If you are currently in a particular industry or looking to enter it, if you are not doing something quite different in 10 years from now, you will probably be out of business. You need to be following value, not thinking within industry boundaries.
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I said almost exactly the same things recently to another journalist who was trying to get me to tell businesspeople what they should do. Rather than looking for the answers from someone else, entrepreneurs need to be trend watchers and futurists themselves, looking around, thinking about the implications, and acting on the trends they can see.
That said, tomorrow I will share my views on industries that are likely to prosper in the decade ahead.