InfoComm 2010: Rich media driving the ‘Evolution of the Network,’ Cisco exec declares — from The Journal
“Just looking at what’s going on on networks around the world, it’s incredible. Traffic is literally exploding on networks,” de Beer told InfoComm attendees. “[Networks of the past were built] around data and [were] optimized for Web traffic. In just two or three years from now, when 90 percent of traffic is video, those networks will have to look fundamentally different.”
De Beer is predictably bullish on video and, especially, telepresence. Earlier this quarter Cisco completed a $3.3 billion buyout of videoconferencing and telepresence solutions provider Tandberg to help it stake a claim in what Cisco has estimated to be a $34 billion market for collaborative technologies.
He pointed to a future for collaboration that make it easier for users to create and manipulate rich media and for IT departments to deliver these technologies while also cutting back on the need for end-user support.
He added: “When it comes to rich human interactions, being able to easily create, find, share, consume, and manage content is very important. And we believe the network, what we now term as ‘medianet,’ which you should think of as the evolution of the network that is ready for rich media,… will play a very important part.”