Revisiting predictions about content subscription and education — from the xplanation
Excerpt: (emphasis by DSC):
This, in turn, is placing pressure on publishers to respond, and the best response is through e-textbooks. While these two segments represented only 5%-6% of the total market, they cut into the sale of print textbooks and will continue to grow aggressively in 2011. In other words, Content Subscription, through rental or digital is now firmly entrenched in the Higher Education market and will occupy an increasingly large share of the market.
