Expanding Learning Opportunities with Transmedia Practices (part 1) — from worlds-of-learning.com by Laura Fleming

 

Transmedia-LauraFleming-Part1-MarApr2014

Excerpt:

The proliferation of digital and networking technologies enables us to rethink,  restructure, and redefine teaching and learning. Transmedia storytelling takes advantage of the rapid convergence of media and allows teachers and learners to participate in rich virtual (and physical) environments that have been shown to foster students’ real emotional engagement with the process of learning. Transmedia learning applies storytelling techniques across multiple platforms to create immersive educational experiences that enable multiple entry and exit points for learning and teaching. By utilizing constructivist and connectivist precepts in the application of these techniques, we can create pedagogies that are transformative on many levels. Encapsulating these notions in the concept of the Transmedia LearningWorld (TLW) allows educators to combine the exciting affordances of the digital technologies with real-life experiences and truly learner-focused pedagogies to produce profoundly productive and powerful learning experiences.

Expanding Learning Opportunities with Transmedia Practices (part 2) — from worlds-of-learning.com by Laura Fleming

Excerpt:

Transmedia storytelling exemplifies learning in the twenty-first century by merging the concept of storytelling with that of the listener-learner and the resulting emotional engagement with the pervasiveness of media. We might define transmedia learning as: the application of storytelling techniques combined with the use of multiple platforms to create an immersive learning landscape which enables multivarious entry and exit points for learning and teaching.

Expanding Learning Opportunities with Transmedia Practices (part 3) — from worlds-of-learning.com by Laura Fleming

Excerpt:

None of this is easy though. Teachers must be given the support they will need to prepare for the concomitant shift in instruction; they will need help to make sense of the new kinds of content that will make their way into the classroom; they will need encouragement to change their approach to teaching and to learning accordingly; and they will need support in how to effectively weave and integrate technology into their practice. The effective use of digital learning can help school districts meet these educational challenges, including, as we have noted, implementing college and career-ready standards for all students, as outlined in the Common Core. Educators need to come to see technology as intrinsic to their instructional practices. Rather than envisaging a process in which technology is merely embedded into the curriculum, an attitude that so often relegates the technology to an afterthought or just one amongst a range of motivating techniques, it should be about the seamless integration of technology into every aspect of teaching and learning through transmedia practices. Technology tools should be so much a part of learning that the friction is removed because of educators and learners do not waste energy thinking about how it works, instead becoming an essential component of all that goes on in the classroom.

Expanding Learning Opportunities with Transmedia Practices (part 4) — from worlds-of-learning.com by Laura Fleming

Excerpt:

The paradox lies in the fact that, at the same time that political and economic forces are pushing the agenda of standardization with some determination, the social-technological environment that we now inhabit is pushing education in the opposite direction. In a real sense, learning is breaking free from the tradition model of education—with school as the central paradigm in that model—simply because the walls of the school can no longer contain all the knowledge and content and desire to learn that is now flowing freely across the ether and intermingling across borders without constraint.

Expanding Learning Opportunities with Transmedia Practices (part 5) — from worlds-of-learning.com by Laura Fleming

Excerpt:

The power of Inanimate Alice lies in the organic connection that is made between the story and the medium along with the innovative use of design and structure. The story unfolds in a game-like world that makes readers direct participants in helping the story to unfold across multiple platforms. With hours of interactive audio-visual experience built in, a gripping mesh of games, puzzles, sights, and sounds embellish and enhance the storyline. The interactivity and narrative are not distinct from one another. In the case of Inanimate Alice, the interactive elements simply cannot be separated from the story. Whether it is controlling Alice’s Baxi (her handheld gaming device) or communicating with Brad (her virtual friend on the Baxi), the embedded technology enhances the narrative and helps it to unfold in manifold directions under the reader’s impulse. It is this that makes Alice a truly unique digital reading experience.

Expanding Learning Opportunities with Transmedia Practices (part 6) — from worlds-of-learning.com by Laura Fleming

Excerpt:

As co-creators of content, our students actively participate in and take control of their own learning. As echoed by the United States Department of Education, the rich, fictional worlds of transmedia tend to create a greater level of social interaction that can inspire children to create their own stories and media products and to share them with each other. The experience of reading is changing. In a transmedia learning experience, reading is now simultaneously an individual act and a social act. Similarly, students can be individual producers but are also able to engage on collaborative sharing, joint creativity, and proliferation of knowledge across the globe.

 

 
 

The complete guide to Transmedia Storytelling — from stateofdigital.com by Gianluca Fiorelli

Excerpt:

Storytelling matters because great stories are:

  • Authentic;
  • Human;
  • Evoke emotions;
  • Are interesting (to me).

Stories, nowadays, must develop themselves in different platforms. For instance, I hear first a news in the radio in the morning, go reading about it on mobile app, and dig into it on desktop.

This is the basic representation of Crossmedia Marketing.

But Crossmedia Marketing, albeit being wonderful and at least how every marketers should conceive his marketing strategy, has the defect that it is usually just thought as a multi-device version of the disjointed content marketing campaigns.

What if I tell you that exists another form of doing Storytelling, which combines the multi-device advantages of Crossmedia but add the essential role of the end users to the mix? Transmedia Storytelling.

Be aware though that Transmedia is nothing really new. In fact, even if as a term was presented my Henry Jenkins in 2003, we could find a first idea of Transmedia in Walt Disney, and how he created a multi-platform narrative universe.

 

A TV app from Disney lets travelers browse its vacation offerings — from nytimes.com by Jane Levere

Excerpts (emphasis DSC):

A SMART TV app being introduced by Walt Disney Parks and Resorts on Thursday will let potential travelers use their remote controls to research vacations at theme parks and hotels and on cruise ships and packaged tours.

Brad Baker, director of digital marketing for Walt Disney Parks and Resorts, said the advent of smart, or Internet-connected, TVs had created “a really interesting space for us, since there is now a new way for us to be able to tell our story.”

 

Some mentioned functionality:

  • Aggregates videos, photographs, interactive theme park maps and other information from the websites of Walt Disney Parks and Resorts businesses and from their social media channels.
  • Has a trivia quiz
  • Some videos
  • Lets viewers request additional information by submitting their email address

 

 

From DSC:
The items below speak to the wonderful, powerful world of storytelling.  I see storytelling becoming more interactive/participatory — offering more choice and more control to the viewers.  There are applications in education, training, marketing, advertising, and more.  Finally, I’ve also included some interesting tools/sites for folks to create their own digitally-based stories. 


 

How storytelling can do wonders in blogging — by Kumail Hemani

Excerpt (emphasis DSC):

Why then was my history class one of the best classes I had? We never had to learn by heart any of the history notes in spite of all the dates, events, places and names. What we heard in that class got imprinted in our mind word by word as soon as they reached my ears.

Reason?

It was in the art of my teacher’s style of speaking and style of lectures. She never took our lessons as lectures, instead she choose to tell them through stories.

My teacher knew the art of true speaking. She spoke in such a style that we students felt everything happening around us. The lectures used to start forming an image in students mind, creating a flow, making everything seem like it is happening in the present. In such style of lectures, it only took us moments before everything made an impact on us and we understood everything word by word.

 

5 apps for making movies on mobile devices — from edutopia.org by Monica Burns

Excerpt:

Every year at Hollywood award shows, we see fantastic movies celebrated for their rich storytelling and dynamic performances. Your students can become moviemakers, too, thanks to some powerful apps for mobile devices. With these tools, your children can take videos and edit their work to make professional quality movies using iOS devices (iPads and iPhones) and Android tablets.

One good thing about this easy-to-use technology is that students can still use important English language arts skills like writing a narrative, planning a sequential story, and including key details when getting ready to make a movie. These apps can enhance the work that you are doing with children in the classroom and give them room to be creative storytellers.

 

Visual storytelling: Why data visualization is a content marketing fairytale — from searchenginejournal.com by Shane Jones

Excerpt (emphasis DSC):

Humans are scientifically designed to love stories.
More of our brain is engaged when we listen to stories. They cause our neurons to act as if we were actually doing the actions we hear in the story. Stories also have that human element we were talking about earlier, which makes them more entertaining and engaging.

If you do it right, you can use your data to tell the human story – and how it can be improved through the use of your product or service. In fact, the best content visuals do just that. They introduce viewers to a concept or situation (the problem you address), walk them through the main information about that concept or situation (how you’ll address it), and then provide a conclusion in the form of CTA (converting).

In summary, people are interested in learning about themselves, but they’re sick of learning through plain copy, and they’re programmed to desire visual content that tells a tale. Visualizing data is an effective strategy for giving them exactly what they want – information that is more visible and less difficult to digest.

 

Crowdsourced storytelling: How can you make the most of user-generated content? — from latd.com by Kim Gaskins

Excerpt:

Connect with people on an emotional level.
This may sound obvious, but there are countless ways to frame a particular project or issue to people you’re hoping to entice—so make sure to think like a good marketer. For example, Israel Mirsky is the founder of Uncoverage, a crowd-funding platform for investigative journalism, who has decided to focus his message on the issues that are most emotionally accessible to his audience. There’s a compelling business case backing Mirsky’s efforts; namely, there’s no longer any business model to support important but resource-intensive journalism that may bring in fewer advertising dollars than simple, click-worthy headlines. It’s a powerful argument, but it’s not the one Mirsky is taking to potential contributors: “I suspect that talking about the problem with investigative journalism isn’t the right value proposition to bring to the table here. The right one is the one that individuals care about: the people and the issues that matter to them.”

 

latitude-March2014

 

 

6 great examples of digital storytelling — from 8ms.com by Simon Heyes

Excerpt:

In the socially connected world, the attention span of an audience becomes shorter as more and more mundane content is thrust in front of their eyes. Digital storytelling allows a brand to evoke emotion, and become more connected with consumers.

If content is at the heart of digital marketing, then we believe audiences are at the heart of digital storytelling. By creating a story that is authentic to your brand and to your audience, and then building content around that story, you will connect your brand to the lives of your consumers.

Here are six handpicked examples where we believe great writing is combined with great imagery to create authentic content, and a brilliant digital story.

 

5 steps for successful transmedia storytelling — from 8ms.com by Simon Heyes

 

5tipstransmediastorytelling

 

 


From DSC:
I see storytelling becoming more interactive/participatory — offering more choice and more control to the viewers.  As such, here are some interesting tools/sites:


 

Interlude

interlude-March2014

 

inklewriter

inkle-March2014

 

Padcaster

Padcaster-March2014

 

Voicethread

Voicethread-March2014

 

Racontr.com

racontr-March2014

 

TouchCast

TouchCast-in-Education3

 

Metta

metta-March2014

 

Hapyak

hapyak-March2014

 


Also see:


 

5 reasons why you should be using storytelling in training — from dashe.com by Ben Nesvig

Excerpt:

Storytelling has been a popular tool for learning since the dawn of civilization, but thanks to technology bringing new mediums for storytelling, it has been on the rise in training in the workplace. Despite the fact that storytelling is a powerful vehicle for teaching, some still prefer to do a “data dump” because it’s easier than constructing a narrative, though not more effective. Below I provide 5 reasons why storytelling should be used more frequently in the workplace.

 

Digital storytelling: an efficient and engaging learning activity — from elearningindustry.com

 

 Storehouse
“The easiest way to create, share, and discover beautiful stories.”

 

 

5-Transmedia-Projects-Storyscapes-2014

 

Excerpt:

The Tribeca Film Festival (TFF), presented by AT&T, is pleased to announce its 5 transmedia projects in the Storyscapes program that have been created in collaboration Bombay Sapphire®. Now in its second year, this juried Festival section was fashioned to showcase innovative and interactive transmedia work across genres. This pioneering form of storytelling encourages audience participation and sparks the imagination.

 

Transmedia Storytelling: Trends for 2014 —  from Robert Pratten, CEO  at Transmedia Storyteller Ltd on Dec 06, 2013

Excerpt:

Pratten-TransmediaStorytellingIn2014

 

Conducttr-Jan2014

 

From DSC:
Something here for education/learning? With the creativity, innovation, interactivity, participation, and opportunities for more choice/more control being offered here, I would say YES!

 

 

Also see:

 

 

 

Mesmerizing fairy tale on the power of transmedia storytelling — from frametales.com by DRAFTFCB Madrid and posted by Filip Coertjens; with thanks to the Scoop on this from Laura Fleming (@NMHS_lms)

Cinderella2Dot0-Jan2014

 

BBC iWonder: Introducing Interactive Guides — from bbc.co.uk by Andrew Pipes

See this piece as an example of what they’ve come up with.

 

interactive guides_3_screens.jpg

Interactive guides on three screens

The BBC article also pointed to a bit older,
but very creative piece from the NYT entitled:
Snow Fall

 

Transmedia Story Stream: Don’t just read a book–play it! — from bleedingcool.com by Dan Wickline; with thanks to Digital Rocking Chair for the Scoop on this

Excerpt:

Instead of downloading a static book, Transmedia Story Stream allows readers to log into story worlds filled with fans, activities, and extended narrative that can include video, audio, casual video games or live gatherings. And just like in a video game, the book will award fans for participating in the story. Fans can earn points and badges, collect digital goodies to share, earn money for spreading word of mouth, participate in a live chat with an author or illustrator right in the book or win a phone call with a character in a story.

 

TSS_assured_destruction

 

Transmedia Story Stream

 

TransmediaStoryStream-Jan2014

 

Also see:

 

CleverWayToReopenRennovatedSpace-Amsterdam-April2013

 

Behind the immersiveness trend: Why now? — from deepmediaonline.com by Frank Rose with a thanks to Digital Rocking Chair for the Scoop on this

Excerpt (emphasis DSC):

 When JWT Intelligence announced its “10 Trends for 2014 and Beyond” recently, trend #1 was “immersive experiences.” Certainly you can feel this in New York: From Punchdrunk’s Sleep No More (now running for nearly three years) to MoMA’s Rain Room to Yayoi Kusama’s Infinity Mirrored Room, people are willing to pay top dollar or line up for hours to experience something all-encompassing and beyond the ordinary. But why?

The new report—based on a survey of Internet users in the US and the UK, on as­sessments from JWT planners around the world, and on in­terviews with outside observers (myself includ­ed)—lists six key reasons. Interestingly, only two have anything to do with advances in technology or production techniques. The re­maining four stem from broad societal shifts—shifts that are tied to, but in many cases a re­action against, the always-on nature of the digital world.

 

From DSC:
Notice one of the first slides.

ImmersiveExperiences-Dec182013

It mentions the word attention. I submit to you that these types of immersive experiences will impact how easy it is or hard it is to get our students’ attentions.  If we can’t get our students’ attentions, we have zero (0) chance of getting the information into their short term and/or long term memories. 

This is why I’d like to see more transmedia-based storytelling and digital storytelling occurring within K-20.  We should have students create the experiences using content taken directly from the course’s learning objectives. Such as course could be multidisciplinary in nature, helping students find roles that they enjoy doing while learning the content.

However, on the other side of things…I need to post another slide (below) as well.  Some students might not like this type of learning experience at all.  Thus, we need to offer more choice, more control to our students…letting them pick the assignments/pathways to their learning that work best for them.

 

FrankRoseRagingAgainstMachine-Dec182013

 

 

 

Transit 2013 — from thebigidea.co.nz by Anna Jackson and Fiona Milburn

Excerpt:

For their last Transit post of the year, Transmedia NZ’s Anna Jackson and Fiona Milburn asked six influential and inspiring people to look ahead to 2014 and share their thoughts on the future of transmedia storytelling in New Zealand.

 

I think that 2014 is going to be a banner year for transmedia storytelling, and that New Zealand is going to be a key participant in creating it and proliferating it.  We know that Weta Workshop and Weta Digital are hosting the production of the new Avatar films in NZ.  Weta has a distinctly transmedia approach, which they have been refining in recent years.  Weta is proving that, when carefully planned, the production of transmedia content can be integrated into the filmmaking process, which in turn saves time and money.

On the education front, we understand that various colleges and universities in New Zealand are more closely investigating transmedia practice.  Starlight Runner is exploring how we can directly help the Unitec Institute of Technology in Auckland to integrate practical transmedia studies into its curriculum, which is very exciting.

— Jeff Gomez, President and CEO
Starlight Runner Entertainment

 

Learning from the Living (Class) Room [Grush & Christian]

CampusTechnology-12-5-13-DSCLivingClassRoom

 

Learning in ‘the Living [Class] Room’
From campustechnology.com by Mary Grush and Daniel Christian
Convergent technologies have the ability to support streams of low-cost, personalized content, both at home and in college.

 

A proposal for Apple, Google, IBM, Microsoft, and any other company who wants to own the future living room [Christian]

DanielChristian-A-proposal-to-Apple-MS-Google-IBM-Nov182013

 

 

 

“The main obstacle to an Apple television set has been content. It has mostly failed to convince cable companies to make their programming available through an Apple device. And cable companies have sought to prevent individual networks from signing distribution deals with Apple.”

Apple, closer to its vision for a TV set, wants
ESPN, HBO, Viacom, and others to come along

qz.com by Seward, Chon, & Delaney, 8/22/13

 

From DSC:
I wonder if this is because of the type of content that Apple is asking for. Instead of entertainment-oriented content, what if the content were more focused on engaging, interactive, learning materials? More on educational streams of content (whether we — as individuals — create and contribute that content or whether businesses do)?

Also see:

 

internet of things

 

Excerpt (emphasis DSC):

The communications landscape has historically taken the form of a tumultuous ocean of opportunities. Like rolling waves on a shore, these opportunities are often strong and powerful – yet ebb and flow with time.

Get ready, because the next great wave is upon us. And, like a tropical storm, it is likely to change the landscape around us.

As detailed by analyst Chetan Sharma, this particular wave is the one created by the popularity of over-the-top (OTT) solutions – apps that allow access to entertainment, communication and collaboration over the Internet from smartphones, tablets and laptops, rather than traditional telecommunications methods. Sharma has coined this the mobile “fourth wave” – the first three being voice, messaging (SMS) and data access, respectively – and it is rapidly washing over us.

 

Addendum on 11/25:

 

SmartTVFeatures

 

 

 

 

CenterForDigitalEducation-2013Yearbook

 

Description:

The Yearbook is a unique publication produced annually by the Center for Digital Education (CDE) that highlights some of the outstanding trends,

people and events over the past year in education technology. The first part of the Yearbook gives readers market awareness by outlining how much money schools spent on education technology, where the funding came from and what technologies have been garnering the most attention.

The second part features 40 education innovators who are using technology to inspire their students, improve learning and better the K-20 education system. We hope that this 2013 Yearbook issue provides inspiration to our readers to continue on their quests towards innovation in education.

 

From DSC:
My quote in the Center for Digital Education’s 2013 Yearbook reads:

 

“Educational technologists need to be bold, visionary and creative. They need to be in tune with the needs, missions and visions of their organizations. We have the opportunity — and responsibility — to make lasting and significant contributions within our fields and for the organizations that we work for.”

 

 

“Learning in the Living [Class] Room” — as explained by Daniel Christian [Campus Technology]

Learning from the Living [Class] Room  — from Campus Technology by Daniel Christian and Mary Grush; with a huge thanks also going out to Mr. Steven Niedzielski (@Marketing4pt0) and to Mr. Sam Beckett (@SamJohnBeck) for their assistance and some of the graphics used in making these videos.

From DSC:
These 4 short videos explain what I’m trying to relay with a vision I’m entitling, Learning from the Living [Class] Room.  I’ve been pulse checking a variety of areas for years now, and the pieces of this vision continue to come into fruition.  This is what I see Massive Open Online Courses (MOOCs) morphing into (though there may be other directions/offshoots that they go in as well).

After watching these videos, I think you will see why I think we must move to a teambased approach.

(It looks like the production folks for Campus Technology had to scale things way back in terms of video quality to insure an overall better performance for the digitally-based magazine.) 


To watch these videos in a higher resolution, please use these links:


  1. What do you mean by “the living [class] room”?
  2. Why consider this now?
  3. What are some examples of apps and tech for “the living [class] room”?
  4. What skill sets will be needed to make “the living [class] room” a reality?

 

 


Alternatively, these videos can be found at:


 

DanielSChristianLearningFromTheLivingClassRoom-CampusTechnologyNovember2013

.

 

 

8PredictionsFutureOfStorytellingGaskinsOct2013

 

The 8 items that Kim discusses include:

  1. Stories will come out of the screen, into the physical world.
  2. Characters will become connections.
  3. Audiences will be able to experience stories unfolding from different vantage points.
  4. Stories will be told 24/7.
  5. The notion of authorship will evolve; in many cases, storytelling will be more of a “bottom-up” process.
  6. Stories will make the world a better place (even more than they already do).
  7. Videos will offer one-click storefronts.
  8. Passive or active narrative experience? It’ll be your choice.

 

From DSC:
Again, we see:

More choice. More control.

 
© 2024 | Daniel Christian