FTI 2020 Trend Report for Entertainment, Media, & Technology [FTI]

 

FTI 2020 Trend Report for Entertainment, Media, & Technology — from futuretodayinstitute.com

Our 3rd annual industry report on emerging entertainment, media and technology trends is now available.

  • 157 trends
  • 28 optimistic, pragmatic and catastrophic scenarios
  • 10 non-technical primers and glossaries
  • Overview of what events to anticipate in 2020
  • Actionable insights to use within your organization

KEY TAKEAWAYS

  • Synthetic media offers new opportunities and challenges.
  • Authenticating content is becoming more difficult.
  • Regulation is coming.
  • We’ve entered the post-fixed screen era.
  • Voice Search Optimization (VSO) is the new Search Engine Optimization (SEO).
  • Digital subscription models aren’t working.
  • Advancements in AI will mean greater efficiencies.

 

 

Emerging Tech Trend: Patient-Generated Health Data — from futuretodayinstitute.com — Newsletter Issue 124

Excerpt:

Near-Futures Scenarios (2023 – 2028):

Pragmatic: Big tech continues to develop apps that are either indispensably convenient, irresistibly addictive, or both, and we pay for them, not with cash, but with the data we (sometimes unwittingly) let the apps capture. But for the apps for health care and medical insurance, the stakes could literally be life-and-death. Consumers receive discounted premiums, co-pays, diagnostics and prescription fulfillment, but the data we give up in exchange leaves them more vulnerable to manipulation and invasion of privacy.

Catastrophic: Profit-driven drug makers exploit private health profiles and begin working with the Big Nine. They use data-based targeting to over prescribe patients, netting themselves billions of dollars. Big Pharma target and prey on people’s addictions, mental health predispositions and more, which, while undetectable on an individual level, take a widespread societal toll.

Optimistic: Health data enables prescient preventative care. A.I. discerns patterns within gargantuan data sets that are otherwise virtually undetectable to humans. Accurate predictive algorithms identifies complex combinations of risk factors for cancer or Parkinson’s, offers early screening and testing to high-risk patients and encourages lifestyle shifts or treatments to eliminate or delay the onset of serious diseases. A.I. and health data creates a utopia of public health. We happily relinquish our privacy for a greater societal good.

Watchlist: Amazon; Manulife Financial; GE Healthcare; Meditech; Allscripts; eClinicalWorks; Cerner; Validic; HumanAPI; Vivify; Apple; IBM; Microsoft; Qualcomm; Google; Medicare; Medicaid; national health systems; insurance companies.

 

Drones from CVS and Walgreens are finally here—and they’re bringing Band-Aids — from fastcompany.com by Ruth Reader
With UPS and Google sister company Wing as partners, the big pharmacies are starting to deliver pills, Cheez-Its, and first-aid supplies by drone.

From DSC:
Add those drones to the following amassing armies:

 

 

Are smart cities the pathway to blockchain and cryptocurrency adoption? — from forbes.com by Chrissa McFarlane

Excerpts:

At the recent Blockchain LIVE 2019 hosted annually in London, I had the pleasure of giving a talk on Next Generation Infrastructure: Building a Future for Smart Cities. What exactly is a “smart city?” The term refers to an overall blueprint for city designs of the future. Already half the world’s population lives in a city, which is expected to grow to sixty-five percent in the next five years. Tackling that growth takes more than just simple urban planning. The goal of smart cities is to incorporate technology as an infrastructure to alleviate many of these complexities. Green energy, forms of transportation, water and pollution management, universal identification (ID), wireless Internet systems, and promotion of local commerce are examples of current of smart city initiatives.

What’s most important to a smart city, however, is integration. None of the services mentioned above exist in a vacuum; they need to be put into a single system. Blockchain provides the technology to unite them into a single system that can track all aspects combined.

 

From DSC:
There are many examples of the efforts/goals of creating smart cities (throughout the globe) in the above article. Also see the article below.

 

There are major issues with AI. This article shows how far the legal realm is in wrestling with emerging technologies.

What happens when employers can read your facial expressions? — from nytimes.com by Evan Selinger and Woodrow Hartzog
The benefits do not come close to outweighing the risks.

Excerpts:

The essential and unavoidable risks of deploying these tools are becoming apparent. A majority of Americans have functionally been put in a perpetual police lineup simply for getting a driver’s license: Their D.M.V. images are turned into faceprints for government tracking with few limits. Immigration and Customs Enforcement officials are using facial recognition technology to scan state driver’s license databases without citizens’ knowing. Detroit aspires to use facial recognition for round-the-clock monitoring. Americans are losing due-process protections, and even law-abiding citizens cannot confidently engage in free association, free movement and free speech without fear of being tracked.

 “Notice and choice” has been an abysmal failure. Social media companies, airlines and retailers overhype the short-term benefits of facial recognition while using unreadable privacy policiesClose X and vague disclaimers that make it hard to understand how the technology endangers users’ privacy and freedom.

 

From DSC:
This article illustrates how far behind the legal realm is in the United States when we look at where our society is at with wrestling with emerging technologies. Dealing with this relatively new *exponential* pace of change is very difficult for many of our institutions to deal with (higher education and the legal realm come to my mind here).

 

 

Announcing AI Business School for Education for leaders, BDMs and students — from educationblog.microsoft.com by Anthony Salcito

Excerpt:

Microsoft’s AI Business School now offers a learning path for education. Designed for education leaders, decision-makers and even students, the Microsoft AI Business School for Education helps learners understand how AI can enhance the learning environment for all students—from innovations in the way we teach and assess, to supporting accessibility and inclusion for all students, to institutional effectiveness and efficiency with the use of AI tools. The course is designed to empower learners to gain specific, practical knowledge to define and implement an AI strategy. Industry experts share insights on how to foster an AI-ready culture and teach them how to use AI responsibly and with confidence. The learning path is available on Microsoft Learn, a free platform to support learners of all ages and experience levels via interactive, online, self-paced learning.

 

YouTube’s algorithm hacked a human vulnerability, setting a dangerous precedent — from which-50.com by Andrew Birmingham

Excerpt (emphasis DSC):

Even as YouTube’s recommendation algorithm was rolled out with great fanfare, the fuse was already burning. A project of The Google Brain and designed to optimise engagement, it did something unforeseen — and potentially dangerous.

Today, we are all living with the consequences.

As Zeynep Tufekci, an associate professor at the University of North Carolina, explained to attendees of Hitachi Vantara’s Next 2019 conference in Las Vegas this week, “What the developers did not understand at the time is that YouTube’ algorithm had discovered a human vulnerability. And it was using this [vulnerability] at scale to increase YouTube’s engagement time — without a single engineer thinking, ‘is this what we should be doing?’”

 

The consequence of the vulnerability — a natural human tendency to engage with edgier ideas — led to YouTube’s users being exposed to increasingly extreme content, irrespective of their preferred areas of interest.

“What they had done was use machine learning to increase watch time. But what the machine learning system had done was to discover a human vulnerability. And that human vulnerability is that things that are slightly edgier are more attractive and more interesting.”

 

From DSC:
Just because we can…

 

 

Three threats posed by deepfakes that technology won’t solve — from technologyreview.com by Angela Chen
As deepfakes get better, companies are rushing to develop technology to detect them. But little of their potential harm will be fixed without social and legal solutions.

Excerpt:

3) Problem: Deepfake detection is too late to help victims
With deepfakes, “there’s little real recourse after that video or audio is out,” says Franks, the University of Miami scholar.

Existing laws are inadequate. Laws that punish sharing legitimate private information like medical records don’t apply to false but damaging videos. Laws against impersonation are “oddly limited,” Franks says—they focus on making it illegal to impersonate a doctor or government official. Defamation laws only address false representations that portray the subject negatively, but Franks says we should be worried about deepfakes that falsely portray people in a positive light too.

 

The 7 biggest technology trends in 2020 everyone must get ready for now — from forbes.com by Bernard Marr

Excerpts:

  • AI-as-a-service
  • 5G data networks
  • Autonomous Driving
  • Personalized and predictive medicine
  • Computer Vision
  • Extended Reality
  • Blockchain Technology

 

From DSC:
I appreciate this list from Bernard. I would also add voice-enabled interfaces/products (NLP) to this list, as well as more integration of AI into learning-related applications and services. 

For the federal agencies, state representatives, senators, law schools, students in law school, lawyers, legislators, CIO’s, and CEO’s etc. out there: Are you/we ready for these? Given the pace of exponential change, how are you seeking to keep a pulse-check on these types of emerging technologies and their impacts on our society? How are you/we guiding the development of these emerging technologies?

 

Reflections on “DIY Mindset Reshaping Education” [Schaffhauser]

DIY Mindset Reshaping Education — from campustechnology.com by Dian Schaffhauser

Excerpt:

A do-it-yourself mindset is changing the face of education worldwide, according to new survey results. Learners are “patching together” their education from a “menu of options,” including self-teaching, short courses and bootcamps, and they believe that self-service instruction will become even more prevalent for lifelong learning. In the United Sates specifically, 84 percent of people said learning would become even more self-service the older they get.

Among those who have needed to reskill in the last two years to continue doing their jobs, 42 percent found information online and taught themselves and 41 percent took a course or training offered by their employers, a professional association or bootcamp, compared to just 28 percent who pursued a professional certification program, 25 percent who enrolled in a university-level degree program or 12 percent who did nothing.

If people had to learn something new for their career quickly, they said they would be more likely turn to a short training program (47 percent), followed by access to a free resource such as YouTube, Lynda.com or Khan Academy (33 percent). A smaller share (20 percent) would head to an accredited university or college.

 

From DSC:
This is why the prediction from Thomas Frey carries weight and why I’ve been tracking a new learning platform for the 21st century. Given:

  • The exponential pace of technological change occurring in many societies throughout the globe

  • That emerging technologies are game-changers in many industries
  • That people will need to learn about those emerging technologies and how to leverage/use them <– if they want to remain marketable/employed
  • That people need to reinvent themselves quickly, efficiently, and cost-effectively
  • That many people can’t afford the time nor the funding necessary these days to acquire a four-year higher ed degree
  • That running new courses, programs, etc. through committees, faculty senates, etc. takes a great deal of time…and time is something we no longer have (given this new pace of change)

…there needs to be a new, up-to-date, highly responsive, inexpensive learning-related platform for the 21st century. I call this learning platform of the future, “Learning from the Living [Class] Room.” And while it requires subject matter experts / humans in significant ways, AI and other technologies will be embedded throughout such a platform.

 



 

“I’ve been predicting that by 2030 the largest company on the internet is going to be an education-based company that we haven’t heard of yet,” Frey, the senior futurist at the DaVinci Institute think tank, tells Business Insider.

source

 

Addendum on 9/18/19:

For $400 per course, students will be able to gain access to course videos that are cinematically filmed and taught by “some of the brightest minds in academia.” Outlier.org students will also have access to problem sets, one-on-one tutoring and assessments proctored through artificial intelligence.

 

 

Microsoft President: Democracy Is At Stake. Regulate Big Tech — from npr.org by Aarti Shahani

Excerpts:

Regulate us. That’s the unexpected message from one of the country’s leading tech executives. Microsoft President Brad Smith argues that governments need to put some “guardrails” around engineers and the tech titans they serve.

If public leaders don’t, he says, the Internet giants will cannibalize the very fabric of this country.

“We need to work together; we need to work with governments to protect, frankly, something that is far more important than technology: democracy. It was here before us. It needs to be here and healthy after us,” Smith says.

“Almost no technology has gone so entirely unregulated, for so long, as digital technology,” Smith says.

 

The Global Landscape of Online Program Companies — from by Doug Lederman
New trove of data suggests a bigger, more complex, more varied ecosystem of companies that work with colleges to take their academic programs online.

Excerpt:

A new dataset promises to give college leaders, company officials and others involved in the online learning landscape much more information about who offers what programs, how they manage them and where the money is flowing, among other factors.

And the company behind the new data, Holon IQ, published a report today that gives a new name to the large and diversifying category of providers that are working with colleges to take their programs online: OPX, instead of OPM, for online program management companies. (More on that later.)

Also see:

Also see:

  • Multi-Faculty Collaboration to Design Online General Studies Courses — from facultyfocus.com by B. Jean Mandernach
    Excerpt:
    While this type of autonomy in course design makes sense for the face-to-face classroom, it may be less practical–and less effective–in the context of online education. Simply put, development of a high-quality online course takes considerable time and advanced knowledge of online pedagogy. If multiple faculty members are teaching the same course online (as is often the case with general studies or other high-demand courses), it is not an efficient use of departmental time, resources, or budget to have multiple faculty developing their own online classroom for different sections of the same course.
 

Technology as Part of the Culture for Legal Professionals -- a Q&A with Mary Grush and Daniel Christian

 


Technology as Part of the Culture for Legal Professionals A Q&A with Daniel Christian — from campustechnology.com by Mary Grush and Daniel Christian

Excerpt (emphasis DSC):

Mary Grush: Why should new technologies be part of a legal education?

Daniel Christian: I think it’s a critical point because our society, at least in the United States — and many other countries as well — is being faced with a dramatic influx of emerging technologies. Whether we are talking about artificial intelligence, blockchain, Bitcoin, chatbots, facial recognition, natural language processing, big data, the Internet of Things, advanced robotics — any of dozens of new technologies — this is the environment that we are increasingly living in, and being impacted by, day to day.

It is so important for our nation that legal professionals — lawyers, judges, attorney generals, state representatives, and legislators among them — be up to speed as much as possible on the technologies that surround us: What are the issues their clients and constituents face? It’s important that legal professionals regularly pulse check the relevant landscapes to be sure that they are aware of the technologies that are coming down the pike. To help facilitate this habit, technology should be part of the culture for those who choose a career in law. (And what better time to help people start to build that habit than within the law schools of our nation?)

 

There is a real need for the legal realm to catch up with some of these emerging technologies, because right now, there aren’t many options for people to pursue. If the lawyers, and the legislators, and the judges don’t get up to speed, the “wild wests” out there will continue until they do.

 


 

5 Reasons Why BU’s $24K MBA Is A Big Deal — from insidehighered.com by Joshua Kim
Why I’m intrigued.

Excerpt:

The newly announced $24K BU MBA, created in partnership with edX, is a big deal.

Here are 5 reasons why:
#1: The Evolving Connection Between Status and Price:

The Boston University Questrom School of Business is ranked in the top 50 global business schools by US News, in the top 70 by the Economist. Questrom is a brand name business school in a market where the value of the MBA is directly proportional to the status of the institution.

Today, status and price are tightly correlated in the postsecondary market. This is especially true in professional education. Student prices are not set at costs, but at perceived value.

BU should be given credit for challenging this status quo. I suspect that the Questrom $24K MBA will end up improving BU’s place in the global MBA rankings.

 

What is different now is that it will not only be enthusiasm for learning science that will drive schools (and MBA programs) to improve their programs. It will be the market. 

 

How to do strategic planning like a futurist — from hbr.org by Amy Webb

Excerpt:

Nice, linear timelines offer a certain amount of assurance: that events can be preordained, chaos can be contained, and success can be plotted and guaranteed. Of course, the real world we all inhabit is a lot messier. Regulatory actions or natural disasters are wholly outside of your control, while other factors — workforce development, operations, new product ideas — are subject to layers of decisions made throughout your organization. As all those variables collide, they shape the horizon.

Chief strategy officers and those responsible for choosing the direction of their organizations are often asked to facilitate “visioning” meetings. This helps teams brainstorm ideas, but it isn’t a substitute for critical thinking about the future. Neither are the one-, three-, or five-year strategic plans that have become a staple within most organizations, though they are useful for addressing short-term operational goals. Deep uncertainty merits deep questions, and the answers aren’t necessarily tied to a fixed date in the future. Where do you want to have impact? What it will take to achieve success? How will the organization evolve to meet challenges on the horizon? These are the kinds of deep, foundational questions that are best addressed with long-term planning.

 

 
© 2025 | Daniel Christian