New “Amazon.com” of Higher Education

Can MasterClass teach you everything? — from newyorker.com by Tad Friend

Malala Yousafzai on set. Though the site’s C.E.O., David Rogier, says, “Learning is uncomfortable,” the shoots are lavish. Photograph by Lewis Khan for The New Yorker

Excerpt:

When MasterClass launched, in 2015, it offered three courses: Dustin Hoffman on acting, James Patterson on writing, and Serena Williams on tennis. Today, there are a hundred and thirty, in categories from business to wellness. During the pandemic lockdown, demand was up as much as tenfold from the previous year; last fall, when the site had a back-to-school promotion, selling an annual subscription for a dollar instead of a hundred and eighty dollars, two hundred thousand college students signed up in a day. MasterClass will double in size this year, to six hundred employees, as it launches in the U.K., France, Germany, and Spain. It’s a Silicon Valley investor’s dream, a rolling juggernaut of flywheels and network effects dedicated to helping you, as the instructor Garry Kasparov puts it, “upgrade your software.”

Higher Education Needs to Move Toward Mass-Personalization [Fourtané]

On 10/15/2021, in 21st century, 24x7x365 access, adult learning, Alternatives, analytics, Artificial Intelligence/Agents/LLMs/and Related, change, cloud-based computing / apps / other cloud-related, CMS/LMS, colleges, community colleges, curriculum, data related items, emerging technologies, future, future of higher education, game-changing environment, higher education, innovation, learning, learning agents, learning ecosystem, Learning Experience Design, Learning from the Living [Class] Room, learning preferences, lifelong learning, love of learning, more voice more choice more control, New "Amazon.com" of Higher Education, online learning, personalized/customized learning, United States, universities, vendors, vision/possibilities, by Daniel Christian

Higher Education Needs to Move Toward Mass-Personalization — from fierceeducation.com by Susan Fourtané

Excerpt:

Every industry, from health sciences to marketing to manufacturing, is using Artificial Intelligence (AI) to facilitate the delivery of mass-personalization, yet education has been slow in its adoption. These smart systems create personalized solutions targeted to meet the unique needs of every individual.

Artificial Intelligence-based technologies have the potential of serving as tools for educators to provide personalized learning. However, for mass-personalization to work, institutions first need to align their leadership. In his feature session What Is It Going to Take to Move from Mass-Production to Mass-Personalization?, during the recent Online Learning Consortium virtual event, Dale Johnson, Director of Digital Innovation at Arizona State University, addressed the issue of mass personalization in higher education.

Johnson reinforced the idea that with mass-personalization professors can deliver the right lesson to the right student at the right time.
…
Mass-personalization software does not replace the professor. It makes the professor better, more focused on the students.

AI+ alumni + real-world practitioners + accreditation agencies = outcomes for next year [Christian]

On 10/06/2021, in 21st century, 24x7x365 access, accreditation, adjunct faculty, adult learning, analytics, Artificial Intelligence/Agents/LLMs/and Related, assessment, Canvas - and other Instructure-related items, career development, cloud-based computing / apps / other cloud-related, CMS/LMS, collaboration, colleges, communications, communities of practice, community colleges, competency-based learning/education, content development, aggregation, repositories, corporate / business world, corporate universities / corporate training, credentialing, curriculum, Daniel S. Christian, data related items, emerging technologies, entrepreneurship, experimentation, faculty, future, future of higher education, game-changing environment, higher education, human-computer interaction (HCI), ideas, innovation, instructional design, intelligent systems, law schools, leadership, learning, learning ecosystem, Learning from the Living [Class] Room, Legal operations, legislatures / government / legal, lifelong learning, Michigan, New "Amazon.com" of Higher Education, new business models, online learning, platforms, professional development, reinvent, smart/connected TV, society, surviving, technologies for your home, tools, training / L&D, United States, universities, vision/possibilities, vocational / trades, by Daniel Christian

AI+ alumni + real-world practitioners + accreditation agencies = outcomes for next year -- by Daniel S. Christian

Learning from the living class room

Can colleges compete with companies like Coursera? [Seltzer]

On 10/01/2021, in 21st century, 24x7x365 access, business side of he, career development, change, changing business models, colleges, community colleges, cost of getting a degree, future of higher education, game-changing environment, generational differences, higher education, innovation, Learning Experience Design, Learning from the Living [Class] Room, learning preferences, library / librarians, lifelong learning, MOOCs -- Massive Open Online Courses, more voice more choice more control, New "Amazon.com" of Higher Education, new business models, online learning, online media, online tutoring, reinvent, society, staying relevant, strategy, surviving, trends, United States, universities, vendors, by Daniel Christian

Can colleges compete with companies like Coursera? — from highereddive.com by Rick Seltzer
Arthur Levine discusses how trends like personalized education are unfolding, what’s driving them, and what can go right or wrong for colleges.

Excerpt:

They say colleges will see their control over the market slip while consumers increase their power. New content producers like companies and museums are entering the postsecondary market. Students will often prioritize personalized education and low prices. Measuring learning by time in seats will transition to outcome-based education. Degrees won’t necessarily be the dominant form of credential anymore as students turn to “just-in-time education” that quickly teaches them the skills for microcredentials they need for the labor market.

For higher education to be successful, you have to have its feet in two worlds. One world is the library, and that’s human heritage. And the other is the street. That’s the real world, what’s happening now. It’s jobs, it’s the workplace.

What happens when we change quickly is we continue as institutions to keep our hold on the library, but we lose traction in the street.

Institutions have to reestablish their traction. They have to prepare students for careers. They have to prepare students for the world…

From DSC:
I also like the part where is says, “So you’ve got to ask yourself, what are they offering that would draw people there? One thing they are offering is 24/7. Another thing that they’re offering is unbundled. Another thing they’re offering is low cost, and that’s very appealing.”

From DSC:
Also check one of the things that Scott mentioned in his talk — Behance, a network of creatives. They consistently offer livestreams — where the learner has more choice, more control over what they learn about.

Also see:

“Seeing The Matrix” For Product Builders, Opportunities & More — by Scott Belsky • Issue #14

Surviving Among the Giants [Carlson]

On 09/24/2021, in adjunct faculty, adult learning, business side of he, change, changing business models, colleges, consortiums, content development, aggregation, repositories, cost of getting a degree, dangers of the status quo, Daniel S. Christian, education technology, future, future of higher education, game-changing environment, higher education, ideas, innovation, instructional design, IT in HE, law schools, leadership, learning, learning ecosystem, Learning Experience Design, Learning from the Living [Class] Room, learning preferences, liberal arts, lifelong learning, Michigan, MOOCs -- Massive Open Online Courses, New "Amazon.com" of Higher Education, new business models, online learning, organizational change, platforms, reinvent, staying relevant, strategy, surviving, United States, universities, by Daniel Christian

Surviving Among the Giants — from chronicle.com by Scott Carlson
As growth has become higher ed’s mantra, some colleges seek to stay small.

Excerpts:

The pressures on the higher-education business model are changing those attitudes. The Council of Independent Colleges’ fastest-growing initiative is the Online Course Sharing Consortium, which allows small colleges to offer certain courses to students at other institutions. Currently, there are 2,200 enrollments among almost 6,000 courses on the platform.

“The higher-ed business model is broken,” says Jeffrey R. Docking, who has been president of Adrian College for 16 years. “But where it’s most broken — and the first ones that are going to walk the plank — are the small private institutions. The numbers just don’t work.” Combining some backroom functions or arranging consortial purchases is just “dabbling around the edges” — and won’t get close to driving down the cost of tuition by 30 to 40 percent over the next several years, which is what Docking believes is necessary.

From DSC:
Docking’s last (highlighted) sentence above reminds me of what I predicted back in 2008 when I was working for Calvin College. The vision I relayed in 2008 continues to come to fruition — albeit I’ve since changed the name of the vision.

Back in 2008 I predicted that we would see the days of tuition being cut by 50% or more

From DSC (cont’d):
I was trying to bring down the cost of higher education — which we did with Calvin Online for 4-5 years…before the administration, faculty members, and even the leadership within our IT and HR Departments let Calvin Online die on the vine. This was a costly mistake for Calvin, as they later became a university — thus requiring that they get into more online-based learning in order to address the adult learner. Had they supported getting the online-based learning plane off the runway, they could have dovetailed nicely into becoming a university. But instead, they dissed the biggest thing to happen within education in the last 500 years (since the invention of the printing press).

Which brings me to one last excerpted quote here:

“For so many years,” Docking says, “all of these really smart people in Silicon Valley, at the University of Phoenix, at for-profits were saying, We’re going to do it better” — and they came around with their “solutions” in the form of MOOCs, or massive open online courses, and other scaling plans. Small colleges didn’t want to hear it, and, Docking says, maybe it was to their peril.

Could Coursera become as prestigious as Harvard? This expert thinks so. [Young]

On 09/20/2021, in 21st century, change, changing business models, colleges, community colleges, disruption, future of higher education, higher education, learning ecosystem, Learning from the Living [Class] Room, learning preferences, lifelong learning, MOOCs -- Massive Open Online Courses, New "Amazon.com" of Higher Education, new business models, online learning, by Daniel Christian

Could Coursera become as prestigious as Harvard? This expert thinks so. — from edsurge.com by Jeffrey R. Young

Excerpt:

Big changes are coming to higher education, and those changes will be bigger and more disruptive than many college leaders realize as online education grows in both size and prestige.

That’s the view of Arthur Levine, in a new book called “The Great Upheaval: Higher Education’s Past, Present, and Uncertain Future,” which he co-wrote with Scott Van Pelt, a lecturer and associate director of the Communication Program for the University of Pennsylvania’s Wharton School.

As more students turn to these degrees for their credentials, they may come to see these corporate platforms as the provider of learning rather than worry about which college is the one behind the scenes doing the teaching, Levine says.

From DSC:
My answer to the question “Is Accreditation a Barrier to Innovation?” would be “Yes, it is.” But admittedly, maybe that’s because I work for a law school these days…and in the legal education realm (as controlled by the American Bar Association), there is YET to be a fully 100% online-based Juris Doctor (JD) degree that I’m aware of. There are some schools that have applied for “variances,” but we’re talking 20+ years after institutions of higher education introduced online-based learning! Those programs who have applied for variances are under an incredible amount of scrutiny by the American Bar Association, that’s for sure. So the legal realm is NOT doing well with innovation.

But in regards to other areas of higher ed and its accrediting bodies…I’m sorry, but you can’t tell me that the run-up in the price of higher education over the last several decades had nothing to do with HE’s accrediting bodies and either their support of — or their lack of support of — those organizations who were trying to introduce something new.

But along these lines, I’d like to hear from folks like:

Burck Smith from Straighterline on his perspectives and his company’s experiences with the various accrediting bodies that Straighterline has had to deal with. His insights here would carry a significant impact/weight for me.
Or perhaps someone like James DeVaney from University of Michingan’s Center for Academic Innovation or Joshua Kim who writes about higher education and edtech/online learning
Or folks like Mary Grush or Rhea Kelly at CampusTechnology.com
Surveying organizations who could speak for a massive group of students/learners/employees
…and/or other folks who are either trying to innovate within the existing systems, have heard from both sides of the table here, and/or have tried and failed to innovate within the existing structures

We’ll see if institutions of traditional higher education can reinvent themselves in order to stay relevant and survive (especially colleges and universities…not so much the community colleges). The accreditation bodies will have a large part in whether this happens…or not.

Along these lines…let’s see what happens to the growth of alternatives to those types of institutions as well.

Personalized Learning Using AI — from datafloq.com by Dmitry Baraishuk

Excerpt:

Process of Implementing Personalized Learning Using AI

The system tested every learner using short quizzes and games. Then AI adapted the learning path to each learner’s knowledge of a topic based on the test results.
If a pilot struggled with a certain topic, the AI LMS repeated it by presenting the information in a new way.
After completing a section, every pilot was retested and progressed to the next module.

…

Personalized learning with AI encompasses all the core aspects of online training:

personalized learning path;
relevant content based on knowledge level, skills, interests, and goals;
automated knowledge checks;
prediction of knowledge gaps;
proactive learners’ support;
tutoring, etc.

What doors does this type of real-time translation feature open up for learning? [Christian]

On 08/04/2021, in 21st century, 24x7x365 access, A/V -- audio/visual, adult learning, Africa, Artificial Intelligence/Agents/LLMs/and Related, Asia, Australia, blended learning, bots, business, cloud-based computing / apps / other cloud-related, collaboration, colleges, communications, communities of practice, community colleges, content development, aggregation, repositories, corporate / business world, corporate universities / corporate training, Daniel S. Christian, digital audio, digital learning, digital storytelling, distance education, education, education technology, emerging technologies, engagement / engaging students, faculty, flipping -- inverted learning, future, future of higher education, game-changing environment, global / globalization, higher education, homeschooling/homeschoolers, human-computer interaction (HCI), hybrid learning, Hyflex learning, ideas, innovation, instructional design, intelligent systems, intelligent tutoring, IT in HE, K-12 related, languages and translation, law schools, learning, learning agents, learning ecosystem, Learning Experience Design, Learning from the Living [Class] Room, learning hubs & pods & microschooling, learning preferences, learning spaces, Legal operations, legal reform, legal technologies, legislatures / government / legal, Natural Language Processing (NLP), New "Amazon.com" of Higher Education, new business models, online learning, online media, online tutoring, participation, platforms, presentations, professional development, remote teaching and learning, smart classrooms, smart/connected TV, social learning / networks, society, student-related, teachers, teaching & learning, teaching online, technologies for your home, telelegal, telemedicine / telehealth / virtual health, telepresence, tools, training / L&D, transmedia, UK, United States, universities, usability, user experience (UX), vendors, videoconferencing, Virtual courts and law firms, virtual field trips, virtual K-12 schools, Virtual Reality (VR) / worlds / learning, virtual tutoring, vision/possibilities, vocational / trades, web-based collaboration, webinars, workplace, by Daniel Christian

DC: What doors does this type of real-time translation feature open up for learning?https://t.co/beOXFjGZs9 #learningfromthelivingclassroom #education #K12 #highereducation #training #learning #lifelonglearning #globallearning #languages #translation https://t.co/TV5InkWHwn pic.twitter.com/MGblMzQbBL

— Daniel Christian (he/him/his) (@dchristian5) August 4, 2021

From DSC:
For that matter, what does it open up for #JusticeTech? #Legaltech? #A2J? #Telehealth?

Coursera: The ‘Amazon’ Of Online Education May Grow By Magnitudes — from seekingalpha.com

Summary

Increasing student dissatisfaction and declining enrollment suggest that many people are rethinking traditional methods of higher education.
The historical value of universities is becoming defunct as the internet allows a more efficient, less expensive, and more accessible vector of transmitting knowledge.
Innovative platforms like Coursera offer students a huge “marketplace” of high-quality courses far less expensive than those in traditional universities.
Given Coursera’s minimal barriers to growth and its massive total addressable market, I would not be surprised to see its annual revenue rise by 10X or more within years.
COUR may be one of the few recent IPOs which is actually trading below its fundamental fair value – subject to the assumption that online education will eventually supersede traditional models.

One wonders what this type of tech will do for online-based learning, &/or hybrid/blended learning, &/or hyflex-based learning in the future [Christian]

On 05/24/2021, in 21st century, 24x7x365 access, A/V -- audio/visual, attention, collaboration, colleges, communications, communities of practice, community colleges, competency-based learning/education, corporate / business world, corporate universities / corporate training, Daniel S. Christian, digital audio, digital learning, digital storytelling, digital video, disruption, distance education, education technology, emerging technologies, engagement / engaging students, experimentation, future, future of higher education, game-changing environment, global / globalization, Google, higher education, homeschooling/homeschoolers, human-computer interaction (HCI), hybrid learning, ideas, innovation, K-12 related, law schools, learning ecosystem, Learning from the Living [Class] Room, learning hubs & pods & microschooling, learning preferences, learning spaces, liberal arts, more voice more choice more control, New "Amazon.com" of Higher Education, online learning, online media, platforms, remote teaching and learning, smart classrooms, smart/connected TV, social learning / networks, society, student-related, telecommunications, telelegal, telemedicine / telehealth / virtual health, telepresence, television, tools, training / L&D, United States, universities, usability, user experience (UX), vendors, videoconferencing, Virtual courts and law firms, virtual field trips, virtual K-12 schools, virtual tutoring, vision/possibilities, visualizing information, vocational / trades, web-based collaboration, webinars, by Daniel Christian

From DSC:
It will be interesting to see — post Covid19 — how vendors and their platforms continue to develop to allow for even greater degrees of web-based collaboration. I recently saw this item re: what Google is doing with their Project Starline. Very interesting indeed. Google is trying to make it so that the other person feels like they are in the same space with you.

.
Time will tell what occurs in this space...but one does wonder what this type of technology will do for online-based learning, and/or hybrid/blended learning, and/or hyflex-based learning in the future…?

Coursera Conference 2021: Highlights and Takeaways — from blog.coursera.org by Betty Vandenbosch

Excerpt:

The Coursera Product Innovation session was another conference favorite, as we shared learner stories and offered a glimpse into some of the key innovations we worked on over the past year to support learners, educators, and institutions:

Individual learners now benefit from personalized course recommendations, hands-on projects, improved accessibility options, and AI-powered support to help motivate and encourage them on their learning journey.
Educators and instructors can import videos, quizzes, and other assets to re-use across courses. They can also connect Coursera to their institution’s learning management system and repackage content to create new, stackable credentials such as Specializations and Professional Certificates.
Businesses, governments, and universities can help employees and learners develop in-demand skills to stay competitive in the workplace with smart solutions like SkillSets and Academies, which are designed to offer targeted skills development in every part of an organization.

Also see:

Elite Colleges Started EdX as a Nonprofit Alternative to Coursera. How Is It Doing? — from edsurge.com by Jeffrey R. Young

Reflections on “5 Ways to Marry Higher Ed to Work” [Schaffhauser]

On 04/11/2021, in business, career development, change, changing business models, collaboration, colleges, community colleges, content development, aggregation, repositories, corporate / business world, corporate universities / corporate training, credentialing, curriculum, dangers of the status quo, Daniel S. Christian, disruption, future, future of higher education, game-changing environment, higher education, history, ideas, innovation, learning, learning ecosystem, Learning Experience Design, Learning from the Living [Class] Room, New "Amazon.com" of Higher Education, new business models, society, training / L&D, trends, United States, universities, vocational / trades, workplace, by Daniel Christian

5 Ways to Marry Higher Ed to Work — from campustechnology.com by Dian Schaffhauser

Excerpts:

Treat employers as customers.
Move beyond the idea of the bachelor degree as the end-all.
Link coursework with competences.
Develop a “shared vocabulary of skills” that can be used by employers and peer institutions.
Design for equity and inclusion.

From DSC:
It’s great to see more articles like this that promote further collaboration — and less siloing — between the worlds of higher education and the workplace.

My guess is that those traditional institutions of higher education who change/adapt quickly enough have a much greater chance at surviving (and even thriving). Those that don’t will have a very rough road ahead. They will be shadows of what they once were — if they are even able to keep their doors open.

Disruption is likely ahead — especially if more doors to credentialing continue to open up and employers hire based on those skills/credentials. One can feel the changing momentums at play. The tide has been turning for the last several years now (history may show the seeds of change were planted in times that occurred much longer ago).

Adjunct college faculty taking the biggest hit from pandemic job losses [Busta]

On 04/01/2021, in adjunct faculty, business side of he, career development, colleges, community colleges, dangers of the status quo, future of higher education, game-changing environment, higher education, learning ecosystem, Learning from the Living [Class] Room, marketing/social marketing, marketplaces, New "Amazon.com" of Higher Education, online learning, trends, United States, universities, by Daniel Christian

Adjunct college faculty taking the biggest hit from pandemic job losses — from highereddive.com by Hallie Busta

Dive Brief:

Higher education institutions employed 5% fewer adjunct faculty during the current academic year compared to the year before, according to the latest annual data from the College and University Professional Association for Human Resources.
All faculty groups experienced job losses during the year, though adjuncts were hit the hardest. The cuts didn’t affect the share of women and people from racial and ethnic minority groups among tenure-track faculty.
Salaries for full-time faculty posted the lowest median annual increase since 2010, at less than 1%, as colleges grappled with budget cuts and revenue loss.

From DSC:
And a potentially-relevant item for the future if these trends continue:

How To Pre-Sell Your Online Course And Make Money Before You Launch It — from elearningindustry.com Kathy Alameda
In this article, I’m going to explain why pre-selling your online course is important as an online course creator.

Learning Ecosystems

Can MasterClass teach you everything? [Friend]

Can colleges compete with companies like Coursera? [Seltzer]

Surviving Among the Giants [Carlson]

Could Coursera become as prestigious as Harvard? This expert thinks so. [Young]

Coursera: The ‘Amazon’ Of Online Education May Grow By Magnitudes [seekingalpha.com]

Coursera Conference 2021: Highlights and Takeaways [Betty Vandenbosch]

Reflections on “5 Ways to Marry Higher Ed to Work” [Schaffhauser]

Adjunct college faculty taking the biggest hit from pandemic job losses [Busta]

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