Google Devising Radical Search Changes to Beat Back A.I. Rivals — from nytimes.com by Nico Grant
The tech giant is sprinting to protect its core business with a flurry of projects, including updates to its search engine and plans for an all-new one.
Excerpt:
Google’s employees were shocked when they learned in March that the South Korean consumer electronics giant Samsung was considering replacing Google with Microsoft’s Bing as the default search engine on its devices.
For years, Bing had been a search engine also-ran. But it became a lot more interesting to industry insiders when it recently added new artificial intelligence technology.
…
A.I. competitors like the new Bing are quickly becoming the most serious threat to Google’s search business in 25 years, and in response, Google is racing to build an all-new search engine powered by the technology. It is also upgrading the existing one with A.I. features, according to internal documents reviewed by The Times.
P.S. According to The Rundown’s take on this:
The bottom line: Google is replacing the old-school method of displaying 10 results per page with an intelligent chatbot that provides instant answers.
Also relevant/see:
Google planning new search engine while working on new search features under Project Magi — from searchengineland.com by Barry Schwartz
Project Magi will help searchers complete transactions while incorporating search ads on the page.
Also relevant/see: