5 Reasons Why BU’s $24K MBA Is A Big Deal — from insidehighered.com by Joshua Kim
Why I’m intrigued.
Excerpt:
The newly announced $24K BU MBA, created in partnership with edX, is a big deal.
Here are 5 reasons why:
#1: The Evolving Connection Between Status and Price:
The Boston University Questrom School of Business is ranked in the top 50 global business schools by US News, in the top 70 by the Economist. Questrom is a brand name business school in a market where the value of the MBA is directly proportional to the status of the institution.
Today, status and price are tightly correlated in the postsecondary market. This is especially true in professional education. Student prices are not set at costs, but at perceived value.
BU should be given credit for challenging this status quo. I suspect that the Questrom $24K MBA will end up improving BU’s place in the global MBA rankings.
What is different now is that it will not only be enthusiasm for learning science that will drive schools (and MBA programs) to improve their programs. It will be the market.