Pearson moves away from print textbooks — from campustechnology.com by Rhea Kelly
Excerpt:
All of Pearson’s 1,500 higher education textbooks in the U.S. will now be “digital first.” The company announced its big shift away from print today, calling the new approach a “product as a service model and a generational business shift to be much more like apps, professional software or the gaming industry.”
The digital format will allow Pearson to update textbooks on an ongoing basis, taking into account new developments in the field of study, new technologies, data analytics and efficacy research, the company said in a news announcement. The switch to digital will also lower the cost for students: The average e-book price will be $40, or $79 for a “full suite of digital learning tools.”