Incumbents Strike Back: Insights from the Global C-suite Study — by the IBM Institute for Business Value
Excerpts:
Dancing with disruption
Incumbents hit their stride
We explore the forces at play in shaping the current competitive environment, the opportunities emerging, and how a balance between stability and dynamism favors the Reinventors.
Trust in the journey
The path to personalization
Here we show how the Reinventors as design thinkers are testing their assumptions and re-orienting their organizations to engage their customers and create bonds based on trust.
Orchestrating the future
The pull of platform business models
This section reveals the step change in capability that occurs as organizations scale their partner networks in new ways. We chart how organizations will need to reconsider their value propositions and allocation of resources to own or participate in platforms.
Innovation in motion
Agility for the enterprise
We delineate how leaders are liberating their employees to experiment and innovate, get up close to customers and thrive in an ever-evolving ecosystem of dynamic teams and partnerships.