Creative voice tech — from jwtintelligence.com by Ella Britton
New programs from Google and the BBC use voice to steer storytelling with digital assistants.
Exceprt:
BBC Radio’s newest program, The Inspection Chamber, uses smart home devices to allow listeners to interact with and control the plot. Amid a rise in choose-your-own-adventure style programming, The Inspection Chamber opens up creative new possibilities for brands hoping to make use of voice assistants.
The Inspection Chamber tells the story of an alien stranded on earth, who is being interrogated by scientists and an AI robot called Dave. In this interactive drama, Amazon Echo and Google Home users play the part of the alien, answering questions and interacting with other characters to determine the story’s course. The experience takes around 20 minutes, with questions like “Cruel or Kind?” and “Do you like puzzles?” that help the scientists categorize a user.
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“Voice is going to be a key way we interact with media, search for content, and find what we want,” said BBC director general Tony Hall. As describedin the Innovation Group’s Speak Easy report, the opportunities for brands to connect with consumers via smart speakers are substantial, particularly when it comes to education and entertainment. Brands can also harness these opportunities by creating entertaining and engaging content that consumers can interact with, creating what feels like a two-way dialogue.
From DSC:
More and more, our voices will drive the way we interact with computing devices/applications. This item was an especially interesting item to me, as it involves the use of our voice — at home — to steer the storytelling that’s taking place. Talk about a new form of interactivity!