The 2016 edition of Mary Meeker’s annual Internet Trends report covers today’s Internet growth and an in-depth look at the following:
- Global Internet users have surpassed 3B; India has supplanted the US as the world’s second-largest Internet market.
- Internet user growth remains consistent (led by acceleration in India), while smartphone user and shipment growth have slowed.
- In the face of a slowing global economy, key macro growth drivers from the past 2 decades are less certain.
- Internet advertising (particularly via mobile) continues to grow, but so does ad-blocking, pushing the envelope on development of more innovative ad formats.
- New online-first brands have rapidly grown in popularity for the millennial generation with their focus on omni-channel and personalized distribution strategies.
- In communication, video and images shared are growing as a means of storytelling; creators, consumers, and advertisers are taking part.
- Messaging has evolved from simple, expressive conversation to business-focused use cases, with Asian platforms often leading the way.
- More efficient and often more convenient than typing, voice-based interfaces are ramping quickly and creating a new paradigm for human-computer interaction.
- Transportation is being re-imagined, as the rise of car computerization, autonomous driving, and sharing transform our understanding of mobility.
- Looking to China, Internet leadership continues, as the country boasts global innovation powerhouses in e-commerce, messaging, travel, financial services, and on-demand transportation.
- The proliferation of data generated by a multitude of devices has fostered tremendous business opportunity, but privacy concerns abound.
@ 277MM Users…India passed USA to become #2 global user market behind China
Global GDP growth slowing = Growth in 6 of last 8 years @ below 20-year average
Total global debt loads over 2 decades = High & rising faster than GDP
From DSC:
Looking at this graphic — with Gen Z using 5 screens at once — it’s unlikely that faculty members will be able to stop students from bringing and using their screens/devices. It might be better to ride the wave and use technologies in class, rather than try to halt the wave.
Ways for businesses to contact Millennials = Social media & chat…worst way = telephone
