Storytelling app a hit; launches a new chapter in transmedia — from blogs.vancouversun.com by Gillian Shaw

 

Excerpt (emphasis DSC):

Paul Pattison and Luke Minaker knew they were onto something when they got an email from the mother of a nine-year-old who read the first instalment of their interactive story, Weirdwood Manor.

“She wrote that she couldn’t get her son to pick up a book,” said Pattison, technical director of All Play No Work, producer of the iPad app. “She got the app for her son and he went through it in two nights. He finished both books.

“And then because we don’t have book 3 out yet, unprompted by her he went over to the bookshelf and pulled off a paperback and started reading chapter books again.”

While the storytelling app had already shot to ‘Best New App’ in Apple’s app store, chalking up 5,000 downloads in the first two weeks after it was released, the realization that it converted a reluctant nine-year-old to an avid reader confirmed for Pattison and Minaker they were on the right track.

“It is a common theme we have been hearing,” said Pattison. “They get to this age range of eight to 12 and they stop being interested in reading. Video games, Snapchat – all these other things dominate.

“Although we’re an app in digital, what we really wanted to do is re-engage kids in reading, tap into their imagination, have them rediscover that.”