A TV app from Disney lets travelers browse its vacation offerings — from nytimes.com by Jane Levere
Excerpts (emphasis DSC):
A SMART TV app being introduced by Walt Disney Parks and Resorts on Thursday will let potential travelers use their remote controls to research vacations at theme parks and hotels and on cruise ships and packaged tours.
Brad Baker, director of digital marketing for Walt Disney Parks and Resorts, said the advent of smart, or Internet-connected, TVs had created “a really interesting space for us, since there is now a new way for us to be able to tell our story.”
Some mentioned functionality:
- Aggregates videos, photographs, interactive theme park maps and other information from the websites of Walt Disney Parks and Resorts businesses and from their social media channels.
- Has a trivia quiz
- Some videos
- Lets viewers request additional information by submitting their email address