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Today, we’re thrilled to announce that our patent-pending Site Pairing technology is officially out of beta and into the hands of creatives, marketers, brands, and agencies. Our new Site Pairing technology, which creates a link between your video and your website, allows your creative or content team to quickly and easily build a scalable Interactive Video (IV) framework that enables communication between your videos and your website.
“Online Videos have traditionally been dead ends to brands and marketers,” said Erika Trautman, CEO and co-founder of Rapt Media. “Viewers can’t navigate from them, and often leave a site altogether if the content isn’t exactly what they’re looking for.”
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Taking a step back, we see that the website and its embedded media are having a true conversation. “There is nothing that you’ve come to expect on a website, that we can’t duplicate in a video,” said Trautman. “And now the two are talking.”