Transit 2013 — from thebigidea.co.nz by Anna Jackson and Fiona Milburn
Excerpt:
For their last Transit post of the year, Transmedia NZ’s Anna Jackson and Fiona Milburn asked six influential and inspiring people to look ahead to 2014 and share their thoughts on the future of transmedia storytelling in New Zealand.
I think that 2014 is going to be a banner year for transmedia storytelling, and that New Zealand is going to be a key participant in creating it and proliferating it. We know that Weta Workshop and Weta Digital are hosting the production of the new Avatar films in NZ. Weta has a distinctly transmedia approach, which they have been refining in recent years. Weta is proving that, when carefully planned, the production of transmedia content can be integrated into the filmmaking process, which in turn saves time and money.
On the education front, we understand that various colleges and universities in New Zealand are more closely investigating transmedia practice. Starlight Runner is exploring how we can directly help the Unitec Institute of Technology in Auckland to integrate practical transmedia studies into its curriculum, which is very exciting.
— Jeff Gomez, President and CEO
Starlight Runner Entertainment