The emergence of Chief Digital Officers — from sloanreview.mit.edu by Robert Berkman
As social and other digital technologies shift responsibilities in the C-suite, businesses are creating a new position, the chief digital officer or CDO, to focus their digital strategy. This is the fifth and final piece in our series on how social business is changing power dynamics in the C-suite.
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Also see:
- The coming era of ‘on-demand’ marketing — from mckinsey.com by Peter Dahlström and David Edelman
Emerging technologies are poised to personalize the consumer experience radically—in real time and almost everywhere. It’s not too early to prepare.