The future of television: Why you won’t recognize your television just a few years from now — from by Scott Puopolo, Cisco


Imagine you are watching a program on your refrigerator. You browse through the program choices using hand gestures. When you walk into the bathroom, the display of your program automatically transfers to the display inside the bathroom mirror.

Does this seem farfetched? All of these capabilities are here now and research gathered by the Cisco “Internet Business Solutions Group” (IBSG) from manufacturers, content producers, service broadcasters and academic experts identifies amazing predictions of what is going to happen in the TV industry and when these changes are likely to occur.

Analysis of the research shows that the three main influences to these events happening include technology, consumer behavior and business models. Multiple supporting technologies have emerged including displays (digital paper and projection devices), ultra-high bandwidth connections and new types of human interfaces (sensory devices). The ways consumers discover and consume media are changing including using social networks (Digg) and on demand content (YouTube), and participating in the creation of TV programs. Business models are changing from pushing a limited number of linear based channels to aggregating many content sources (NetFlix), recommending relevant programs, and adapting media for specific viewers (personalized ads on Facebook). Using this information, the IBSG has identified 10 Predictions for the future of TV.