Traditional schools grow online — from boston.com by D.C. Denison
Students lured by cachet of brick-and-mortar schools’ reputations
The best-known online players include the University of Phoenix, Walden, and Capella University, with the for-profit Phoenix’s current enrollment of 476,500 students making it the biggest university in North America.
But the brick-and-mortar competition is catching up, from the likes of Northeastern University, Lesley University, and Boston University, while smaller institutions, such as Southern New Hampshire University, in Manchester, are promoting online programs, too.
“It’s hard to think of a college that’s not building its online capability,’’ said Carol Aslanian, a senior vice president of market research at EducationDynamics LLC, a marketing firm that specializes in higher education.