marketing/social marketing

Preparing your business for the metaverse — from currency.com by Raphael Sanis

Contents

Also see:

Get Ready To Market In The Metaverse — from forbes.com by Sarah Malcolm
Exploring the metaverse: What laws will apply? — from dlapiper.com by Tom K. Ara, Mark F. Radcliffe, Michael Fluhr, & Katherine Imp
Meta’s AI Tech Lets You Craft VR Worlds With Your Voice — from vrscout.com by Kyle Melnick
HTC Vive Announces Viveverse, A Cross-Platform Metaverse — from vrscout.com by Kyle Melnick

22 Augmented Reality Trends to Keep an Eye on for 2022 [Emrich]

On 02/04/2022, in 21st century, 3D, 5G, A/V -- audio/visual, Apple, Artificial Intelligence/Agents/LLMs/and Related, Augmented Reality (AR), Blockchain, Canada, computer science, content development, aggregation, repositories, copyright/ownership/NFTs, creativity, cryptocurrencies, digital audio, digital video, emerging technologies, Facebook / Meta Platforms, future, Google, ideas, immersion, innovation, interactivity, internet, marketing/social marketing, marketplaces, Microsoft, platforms, programming, society, telecommunications, tools, trends, United States, vendors, Virtual Reality (VR) / worlds / learning, vision/possibilities, wearables, web-based collaboration, Web3, XR - extended reality, by Daniel Christian

22 Augmented Reality Trends to Keep an Eye on for 2022 — from linkedin.com by Tom Emrich

Excerpts:

#1 Metaverse remains at peak hype as the next iteration of the Internet feels so close but is actually much further away

#2 The smartphone continues to become an even more powerful augmented reality machine with advancements in chips, displays and connectivity

#3 Early consumer smartglasses reinforce the need for smartphones rather than attempt to replace them

The metaverse is defined differently by different people but for me, the metaverse is an aha moment. It is a realization by industry that the next wave of computing is comprised of a stack of emerging technologies (including blockchain, AI, IoT, AR and VR) that will all work together to create a fundamental shift in our relationship with technology.

Kudos @amylameyer and @tomemrich for an awesome conversation about #XR trends to look for in 2022!
Watch on demand on at https://t.co/iDUt5u5WQR

(if new – first register at https://t.co/NGOBSHi3Bh) #AWENiteSF https://t.co/eqc8wbThKV

— Ori Inbar (@comogard) February 1, 2022

Also see:

Augmented Reality is the Future of Online Shopping — from time.com by Megan McCluskey

The Metaverse And The Practice Of Law [Crutchfield]

On 01/30/2022, in law schools, Legal operations, legal technologies, legislatures / government / legal, marketing/social marketing, marketplaces, Metaverse, Web3, by Daniel Christian

The Metaverse And The Practice Of Law — from abovethelaw.com by Ken Crutchfield
While early, there is tremendous promise and opportunity for legal professionals as new types of issues surface in the virtual world.

Excerpt:

Mark Zuckerberg’s announcement to build Meta — the seventh-largest market cap company in the world — is yet another indicator of the increasing influence that the virtual world is having on our society. From online gaming to digital currencies and everything in between, the rising prevalence of the Metaverse represents new frontiers for how individuals, organizations, and businesses can interact with each other — and that also means new issues and challenges for legal professionals to tackle.

What Makes a Great School Website Design [with Practical Tips and Examples]

On 01/30/2022, in business side of he, colleges, communications, community colleges, design, education, higher education, ideas, K-12 related, marketing/social marketing, parents/guardians, social media, universities, web design and production, by Daniel Christian

What Makes a Great School Website Design [with Practical Tips and Examples] — from graphicmama.com by Boril Obreshkov

Excerpt:

A school website is much more than means to list information online. It’s the front gate to your school community, representing its values and philosophy. A well-made school website design and structure can help build a reputation for the institution, create an entire concept for how first-time visitors will view it, and ultimately give the school an advantage over competitor schools. In this article, we’ll talk about what makes a great school website, with many examples and practical tips on how to improve your virtual hub of knowledge!

Things Great School Websites
Have in Common >>

Also relevant/see:

Digital branding is key for everyone in education — from thetechedvocate.org by Matthew Lynch

Excerpt:

People in the educational sector tend to face lots of competition. Currently, there are tons of colleges, universities, and most training centers. This means that there’s a high need for everyone in education to venture into the building and create a unique identity for their brands. In this way, people can have the opportunity to stay ahead of their competitors in a tangible manner.

One way that this can be achieved is through educational digital branding. It’s a cost-effective and more efficient means of targeting the right audience. In this piece, we will talk about how you can implement digital branding, especially in education.

You are using your school website wrong — from thetechedvocate.org by Matthew Lynch

Excerpt:

Part of the problem is that developing and maintaining a useful school website is quite a big undertaking but isn’t super urgent. Because of this, it often falls through the cracks. Another issue can be ownership of the project.

Let’s take a look at some of the most common mistakes made when designing and keeping school websites.

The NFT art market has a ‘mind-blowing’ fraud problem + two Metaverse-related items

On 01/19/2022, in 21st century, 24x7x365 access, 3D, A/V -- audio/visual, art, business, change, changing business models, copyright/ownership/NFTs, creativity, ideas, immersion, innovation, marketing/social marketing, Metaverse, by Daniel Christian

? The #NFT market has exploded over the past year.

? Sales soared past $24.9 billion in 2021, according to market tracker @DappRadar.

?? But more artists are sounding the alarm over thieves stealing their digital work.

?? How big is the industry’s fraud problem? ? pic.twitter.com/3CvrgqndpZ

— Thomson Reuters Foundation News (@TRF_Stories) January 18, 2022

5 brands already boldly embracing the metaverse — from thedrum.com by Dani Gibson
As part of The Drum’s Metaverse Deep Dive, we round up some of the best examples of brands causing a stir within the virtual online world by creating out of this world experiences.

Marketing in the metaverse — from thedrum.com

Frequently Asked Questions About Metaverse — from 101blockchains.com by Georgia Weston

You can also discover many other interesting use cases of the metaverse, such as creating virtual learning spaces or virtual tourism.

Also see:

Top 5 Blockchain And Crypto Projects In The Metaverse — from 101blockchains.com by Georgia Weston

4 items involving the legal realm — tools, global internships, websites, marketing

On 11/24/2021, in 21st century, career development, change, communications, culture, game-changing environment, global / globalization, innovation, law schools, Legal operations, legal reform, legal technologies, legislatures / government / legal, marketing/social marketing, tools, web-based collaboration, by Daniel Christian

Fastcase Unveils NextChapter Docs Form Preparation, Client Management Tools, and Workflow Tools for All Practice Areas — from legaltechmonitor.com by Jaime Houssami

Excerpt:

To that end, NextChapter is soon releasing a Forms Exchange, where seasoned attorneys can upload their form templates to the marketplace for other attorneys to purchase for their own use. “Providing access to pre-built forms designed by subject matter experts will be useful for many of the solo and small firm practitioners,” said NextChapter’s first Forms attorney author Carolyn Elefant.

TechReport 2021: Websites & Marketing — from lawtechnologytoday.org by Allison C. Johs

Excerpt:

The COVID-19 pandemic brought changes to the practice of law–many of which were overdue–including virtual meetings and client conferences, remote document signings, court appearances by Zoom and Microsoft Teams, and more. But according to the ABA Legal Technology Resource Center’s 2021 Legal Technology Survey Report results on the use of technology in the legal profession, there is still work to be done.

Linklaters launches virtual global business teams internship — from legaltechnology.com by Caroline Hill

Excerpt:

While most law firm internships are focussed exclusively on attracting future lawyers, magic circle law firm Linklaters has launched a virtual global business teams internship programme aimed at 16- to 18-year-old students. The new internship, which will be welcomed by many for shining a light on the key functions that enable a law firm to run and succeed, will help interns to become aware of the wide range of career options available at Linklaters.

Linklaters Internships For 16-18 Year Olds To Cover Legal Ops + Tech — from artificiallawyer.com

DC: This article has a much wider audience than you might think!

On 08/13/2021, in 21st century, 24x7x365 access, e-books, e-publishing related items (EPUB and more), emerging technologies, experimentation, future, game-changing environment, generational differences, law schools, legislatures / government / legal, marketing/social marketing, publishing, textbooks, by Daniel Christian

We Wondered If NFTs Could Change Education, So We Decided to Sell This Article on the Blockchain — from edsurge.com by Jeffrey R. Young

Excerpts:

These digital tokens can essentially contain digital contracts outlining the rights on how the buyer and creator can use the work in the future.

Here’s where the smart contract part of NFTs comes in: If the person who buys one of Aguirre’s NFTs decides to sell it in the future, Aguirre gets a cut of that secondary sale—a 10 percent royalty that’s automatically paid back to her virtual wallet. In fact, she will get a royalty every time one of her NFTs are resold, even if that happens years later.
…
For an artist, that’s a revolutionary shift in how much control and compensation can be gained from a piece of creative work.

From DSC:
At a bare minimum…this is a highly relevant and interesting article for those involved with the legal realm as well as those involved with the worlds of education and publishing. For example, in terms of law schools, those professors who are involved with teaching property and/or contracts may want to pay extra close attention to the topic of this article.

And for Subject Matter Experts (SMEs) of all shapes and sizes, listen to this item from Mark Cuban:

“The next best application is textbooks,” he responded to my email query. “They allow digital textbooks to be easily resold but more importantly they allow publishers and authors to collect royalties for every resale. Forever.”

But it doesn’t stop there, as you can tell from this article:

Tom Brady NFT’s Instantly Sells Out on DraftKings Marketplace

For those interested in this topic, also check out:

Could NFTs Play a Role in Education? — from edsurge.com by Jeffrey R. Young

Nalukai Academy: Harvesting Hawai’i’s Next Generation of Leaders — from gettingsmart.com by Ashley Ranan

Excerpt:

Nalukai’s program curriculum includes 5 areas of interest:

Digital storytelling – branding & marketing, content creation, web design
Leadership – project management, collaboration, team dynamics
Entrepreneurship – networking, investor pitches, business plan development
Design thinking – prototyping, mind-mapping, iteration
Technology – coding, web development, digital business tools

Also see:

Thursday, 5/20/21, is Global Accessibility Awareness Day!!!

On 05/18/2021, in accessibility / UDL, adjunct faculty, adult learning, colleges, communities of practice, community colleges, computer science, content development, aggregation, repositories, corporate / business world, corporate universities / corporate training, digital audio, digital learning, digital photography, digital storytelling, digital textbooks, digital video, distance education, education, education technology, elearning, faculty, flipping -- inverted learning, higher education, homeschooling/homeschoolers, human-computer interaction (HCI), hybrid learning, instructional design, internet, IT in HE, K-12 related, languages and translation, law schools, leadership, learning, learning ecosystem, Learning Experience Design, Learning from the Living [Class] Room, learning hubs & pods & microschooling, learning spaces, library / librarians, lifelong learning, marketing/social marketing, multimedia, Natural Language Processing (NLP), neurodivergent/special needs, new media literacies, online learning, online media, online tutoring, participation, presentations, productivity / tips and tricks, reading, remote teaching and learning, society, storytelling, teachers, teaching & learning, teaching online, telelegal, telemedicine / telehealth / virtual health, tools, training / L&D, universities, user experience (UX), user interface design, vendors, videoconferencing, Virtual courts and law firms, virtual field trips, virtual K-12 schools, Virtual Reality (VR) / worlds / learning, virtual tutoring, visualizing information, voice recognition / voice enabled interfaces, web design and production, web-based collaboration, writing, youth, by Daniel Christian

Global Accessibility Awareness Day is this Thursday, May 20, 2021
Help us celebrate the tenth Global Accessibility Awareness Day (GAAD)! The purpose of GAAD is to get everyone talking, thinking and learning about digital access and inclusion, and the more than One Billion people with disabilities/impairments.

Also see:

DC: Hhhhmmm….”Shhhh, they’re listening: Inside the coming voice-profiling revolution”

On 05/03/2021, in Amazon, Artificial Intelligence/Agents/LLMs/and Related, digital audio, emerging technologies, Google, marketing/social marketing, Natural Language Processing (NLP), society, the downsides of how people use tech, tools, United States, vendors, voice recognition / voice enabled interfaces, by Daniel Christian

Shhhh, they’re listening: Inside the coming voice-profiling revolution — from fastcompany.com by Josephy Turow
Marketers are on the verge of using AI-powered technology to make decisions about who you are and what you want based purely on the sound of your voice.

Excerpt:

When conducting research for my forthcoming book, The Voice Catchers: How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your Wallet, I went through over 1,000 trade magazine and news articles on the companies connected to various forms of voice profiling. I examined hundreds of pages of U.S. and EU laws applying to biometric surveillance. I analyzed dozens of patents. And because so much about this industry is evolving, I spoke to 43 people who are working to shape it.

It soon became clear to me that we’re in the early stages of a voice-profiling revolution that companies see as integral to the future of marketing.

From DSC:
Hhhhmmm….

Adjunct college faculty taking the biggest hit from pandemic job losses [Busta]

On 04/01/2021, in adjunct faculty, business side of he, career development, colleges, community colleges, dangers of the status quo, future of higher education, game-changing environment, higher education, learning ecosystem, Learning from the Living [Class] Room, marketing/social marketing, marketplaces, New "Amazon.com" of Higher Education, online learning, trends, United States, universities, by Daniel Christian

Adjunct college faculty taking the biggest hit from pandemic job losses — from highereddive.com by Hallie Busta

Dive Brief:

Higher education institutions employed 5% fewer adjunct faculty during the current academic year compared to the year before, according to the latest annual data from the College and University Professional Association for Human Resources.
All faculty groups experienced job losses during the year, though adjuncts were hit the hardest. The cuts didn’t affect the share of women and people from racial and ethnic minority groups among tenure-track faculty.
Salaries for full-time faculty posted the lowest median annual increase since 2010, at less than 1%, as colleges grappled with budget cuts and revenue loss.

From DSC:
And a potentially-relevant item for the future if these trends continue:

How To Pre-Sell Your Online Course And Make Money Before You Launch It — from elearningindustry.com Kathy Alameda
In this article, I’m going to explain why pre-selling your online course is important as an online course creator.

Two items from Gabe Teninbaum’s Lawtomatic Newsletter | Issue #121

On 03/10/2021, in career development, law schools, Legal operations, legal technologies, legislatures / government / legal, marketing/social marketing, Michigan, tools, by Daniel Christian

Two items from Gabe Teninbaum’s Lawtomatic Newsletter | Issue #121, March 10, 2021

[LegalPioneer.org] Legalpioneer Chrome extension: the Law Sites Blog has a really interesting write-up. on a a new extension for the Chrome browser that allows you to do research on thousands of legal tech products in a new way: “Say you are reading an article online about contract lifecycle management and want to know what companies offer products for that. A new extension for the Chrome browser puts the answer a click away. With the new Legalpioneer Chrome extension installed, highlight a word or phrase on any web page to search and explore a database of more than 5,500 worldwide technology businesses serving legal professionals and the law.” Remarkable – I’ve tested it and it works as reported Plus, it’s free. You can learn more at legalpioneer.org. or download the extension via Chrome using this link.
.
4 Changes To Make To Your LinkedIn Profile That Will Enhance Your Legal Skills And Visibility — from abovethelaw.com by Wendi Weiner
With more than 700 million users on the platform, LinkedIn offers you the ability to be seen, noticed, and scouted when you are (and aren’t) job searching.

OpenAI’s text-to-image engine, DALL-E, is a powerful visual idea generator [Grossman]

On 01/18/2021, in 21st century, art, Artificial Intelligence/Agents/LLMs/and Related, creativity, Daniel S. Christian, future, ideas, innovation, intelligent systems, journalism, marketing/social marketing, multimedia, music, visualizing information, by Daniel Christian

OpenAI’s text-to-image engine, DALL-E, is a powerful visual idea generator — from venturebeat.com by Gary Grossman; with thanks to Tim Holt for sharing this resource

Excerpt:

OpenAI chose the name DALL-E as a hat tip to the artist Salvador Dalí and Pixar’s WALL-E. It produces pastiche images that reflect both Dalí’s surrealism that merges dream and fantasy with the everyday rational world, as well as inspiration from NASA paintings from the 1950s and 1960s and those for Disneyland Tomorrowland by Disney Imagineers.

From DSC:
I’m not a big fan of having AI create the music that I listen to, or the artwork that I take in. But I do think there’s potential here in giving creative artists some new fodder for thought! Perhaps marketers and/or journalists could also get their creative juices going from this type of service/offering.

Speaking of art, here are a couple of other postings that caught my eye recently:

This Elaborately Armored Samurai Was Folded From A Single Sheet of Paper — from thisiscolossal.com by Grace Ebert

Also see:

Fabric Portraits by Benjamin Shine — from theawesomer.com

The next normal arrives: Trends that will define 2021—and beyond — from mckinsey.com by Kevin Sneader & Shubham Singhal

Excerpts:

The next normal is going to be different. It will not mean going back to the conditions that prevailed in 2019. Indeed, just as the terms “prewar” and “postwar” are commonly used to describe the 20th century, generations to come will likely discuss the pre-COVID-19 and post-COVID-19 eras.

2021 will be the year of transition. Barring any unexpected catastrophes, individuals, businesses, and society can start to look forward to shaping their futures rather than just grinding through the present.

In this article, we identify some of the trends that will shape the next normal. Then we discuss how they will affect the direction of the global economy, how business will adjust, and how society could be changed forever as a result of the COVID-19 crisis.

Learning Ecosystems

The Metaverse And The Practice Of Law [Crutchfield]

The NFT art market has a ‘mind-blowing’ fraud problem + two Metaverse-related items

Frequently Asked Questions About Metaverse [Weston]

4 items involving the legal realm — tools, global internships, websites, marketing

Adjunct college faculty taking the biggest hit from pandemic job losses [Busta]

Two items from Gabe Teninbaum’s Lawtomatic Newsletter | Issue #121

The next normal arrives: Trends that will define 2021—and beyond [McKinsey’s Sneader & Singhal]

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