The Evolution of Transmedia Storytelling
These videos capture a discussion between Frank Rose, Author of “The Art of Immersion” (and a contributing Editor at Wired) and Jeff Gomez, President and CEO of Starlight Runner Entertainment at Ad Age’s “Creativity and Technology” (CaT) Conference in NYC June 9th, 2011.

  1. The Evolution of Transmedia Storytelling (Part 1 of 3) (5 min introduction)
  2. The Evolution of Transmedia Storytelling (Part 2 of 3) (15 min)
  3. The Evolution of Transmedia Storytelling (Part 3 of 3) (14.5 min)