Don’t make promises you can’t keep when it comes to brain games, or the FTC will come for you — from by Lulu Chang


Promising to make someone smarter is a bold, bold move, and now, the Federal Trade Commission (FTC) is taking a closer look at “brain games” and their purported benefits. Following a $2 million settlement with Lumos Labs for deceiving “consumers with unfounded claims” in ads (hint: brain-training with games isn’t as well backed-up with scientific evidence as, say, strength training with weights), the FTC seems to be on a bit of a roll with this particular matter. In a statement, the Commission said, “Cognitive training products and claims are of significant interest to the FTC,” so if your company is telling consumers that their brains will directly benefit from your product, you better have some pretty solid proof to back that up.