DSC’s  notes re: Simon Sinek: How great leaders inspire action — with a special thanks going out to an excellent teacher and leader, Mr. Eric Closson, from the Kentwood Public Schools for this solid resource!

The Golden Circle

  • Outer circle — most people know what they do
  • Moving in — fewer people know how they do it
  • At the center is WHY: fewer people still know why they do it– cause, belief, why exist, why get out of bed in am, why should anyone care?

Great leaders think from the inside out

  • Apple communicates a message that says:  In everything we do, we believe in thinking differently.  We challenge the status quo.
  • People buy why you do it, not what you are offering or what you do.
  • People don’t buy what you are offering.
  • People will buy from those who believe what they believe.
  • People buy products or work for companies that believe what they believe.
  • Simon discussed some items re: biology and the human brain; neocortex — rational, language; limbic — feelings such as trust, loyalty, controls behavior
  • Driven by a cause, a belief.  [Ex: Wright Brothers’ success.]
  • People don’t buy what you do, they buy WHY you do it.
  • People will do things that THEY believe.
  • Beliefs are key.
  • Dr. Martin Luther King — I believe… I believe… I  believe…
  • I have a dream speech. Not I have a plan.  250,000 people showed up — for themselves. It’s what they believed about America.
  • Those who lead inspire us.
  • We follow those who lead not because we have to, but because we want to; it’s for ourselves.