DSC’s notes re: Simon Sinek: How great leaders inspire action — with a special thanks going out to an excellent teacher and leader, Mr. Eric Closson, from the Kentwood Public Schools for this solid resource!
The Golden Circle
- Outer circle — most people know what they do
- Moving in — fewer people know how they do it
- At the center is WHY: fewer people still know why they do it– cause, belief, why exist, why get out of bed in am, why should anyone care?
Great leaders think from the inside out
- Apple communicates a message that says: In everything we do, we believe in thinking differently. We challenge the status quo.
- People buy why you do it, not what you are offering or what you do.
- People don’t buy what you are offering.
- People will buy from those who believe what they believe.
- People buy products or work for companies that believe what they believe.
- Simon discussed some items re: biology and the human brain; neocortex — rational, language; limbic — feelings such as trust, loyalty, controls behavior
- Driven by a cause, a belief. [Ex: Wright Brothers’ success.]
- People don’t buy what you do, they buy WHY you do it.
- People will do things that THEY believe.
- Beliefs are key.
- Dr. Martin Luther King — I believe… I believe… I believe…
- I have a dream speech. Not I have a plan. 250,000 people showed up — for themselves. It’s what they believed about America.
- Those who lead inspire us.
- We follow those who lead not because we have to, but because we want to; it’s for ourselves.