Some notes from DSC — with thanks to Mr. Steven Chevalia for the initial resource/video:
Changes in the past were mainly about the methods of getting knowledge onto paper.
Only 3 key medium changes
- Oral speaking/tradition to writing
- Writing to print
- Print to electronic
But now, the traditional book model is coming unbound.
Amazon.com:
- Controls customers — 30% of books sold through them
- Controls product – forced to build products that are a $10 text model
Inkling is introducing two main changes to get away from that empire’s methods of doing business:
- A way to build for the medium — Inkling Habitat — “The only collaborative publishing environment designed for professionals.”
- A new way to discover and sell your materials (which uses normal Google searches vs having to go through Amazon.com) — Inkling’s Content Discovery Platform
[…] “Unbound” — the unbinding of the book — Matt MacInnis from Inkling at TOC 2013 […]