unbound-Matt-MacInnis-Feb2013

 

Some notes from DSC — with thanks to Mr. Steven Chevalia for the initial resource/video:

Changes in the past were mainly about the methods of getting knowledge onto paper.

Only 3 key medium changes

  1. Oral speaking/tradition to writing
  2. Writing to print
  3. Print to electronic

But now, the traditional book model is coming unbound.

Amazon.com:

  • Controls customers — 30% of books sold through them
  • Controls product – forced to build products that are a $10 text model

Inkling is introducing two main changes to get away from that empire’s methods of doing business:

  1. A way to build for the medium — Inkling Habitat  — “The only collaborative publishing environment designed for professionals.”
  2. A new way to discover and sell your materials (which uses normal Google searches vs having to go through Amazon.com) — Inkling’s Content Discovery Platform

 

Inkling-CDP-Jan2013