Latitude looking to kids for technology innovation — from by Caity Doyle




On their website, Latitude explains why they made the interesting choice to reach out to children for new ideas in technology:

Young people shouldn’t be merely passive recipients of media and technology, as they’re often thought to be — rather, they should be active participants in imagining and creating the future of the Web. Why? Because “digital natives” have a more intuitive relationship with new technologies than many adults have, and because they have different expectations about technology. They instinctively expect it to respond to them in very human-like ways — to motivate and empower them, often serving as a sort of companion, rather than merely a tool for solving specific problems.