IQNOMY is an S.a.a.S. (Software as a Service) solution which enables any website to adapt itself to each individual visitor in next to no time.
As a result of the emergence of new media, the distance between institutions and individuals is getting ever smaller. Individuals have gained more and more power and are increasingly using this to demand personal attention and recognition. For companies and organizations, the difficulties associated with holding on to today’s critical consumer are therefore growing.
For a long time now, simply supplying information has not been enough. Customers and consumers are looking for an experience that is presented at the right moment and within the right context. We call this Real-time Interaction Marketing. Central to this discipline is the fact that you as an organization are able to get to know and understand your customers and that you actively learn to support them in discovering new and relevant information. This form of personal and direct one-to-one marketing will play an increasingly important role in commercial markets in the future.