Paid digital content — from Bonnier by Paulina Modlitb

Guess what? Paid content isn’t about the content, after all.

Last Thursday, Bonnier R&D invited a couple of guest speakers, e.g. Forrester Analyst Nick Thomas, Sapient AD Cassian Opara, SSE researcher Henrik Sjödin, and a large number of colleagues to discuss and exchange experiences regarding the popular topic of “consumers’ willingness to pay for digital content”. The event was internal, so the exact conclusions can’t be revealed. However, the following four public sources were referred to during the seminar and are highly recommended: