Portals: How to give prospective students what they want — from CampusTechnology.com by Bridget McCrea

College recruits expect a lot from their prospective schools’ Web sites, but there are two critical pieces of information they demand from a campus portal–information that should be fairly simple to provide. Is yours delivering what your prospective students want? If not, you may be driving them away.

What if one out of every four prospective students quickly crossed your school off their list of potentials just because they had an unfavorable experience on your Web site? That would mean that 25 percent of your recruits would go elsewhere simply because they couldn’t find the right academic information on the site or because your Web presence wasn’t linked into their favorite social networking tool.

If the scenario sounds far-fetched, think again. According to a new survey conducted by the National Research Center for College & University Admissions (NRCCUA), educational consultancy Noel-Levitz, and content management solution provider OmniUpdate, 24 percent of students will overlook a school whose Web sites don’t meet expectations.

Tagged with:  

Portals, not repositories — from Mike Bogle

From his “Bigger than content” section:

The point here is that, in light of the prevailing aversion to sharing of material, I just can’t see the financial justification or prospect of success in setting up these large, expensive centralised repositories. People seem far more willing to share their materials in a context and environment that they feel a sense of “ownership” and control over.

In order to evolve past this cycle of hoarding and protecting, I think we must address the cultural elements first. The discussion has to be bigger than content, because the concerns are bigger than content.

In my view this is one of the key aspects that PLNs, open education, networked learning, and communities of practice have going for them. Not only do they model sharing and reuse, they demonstrate how it fits within the wider landscape of learning, teaching, personal and professional development – and in fact largely answer the question “what’s in it for me.”

Honestly I can’t say that centralised repositories do the same thing, because they still focus on content, and content by itself is static.

Quote from elsewhere in his posting:

But fundamentally we need to start thinking of content as something that sits within a broader process of participation, engagement, and discourse (emphasis DSC), rather than a singular focal point.

From DSC:
…as something that sits within a broader…learning…ecosystem.

Tagged with:  

Looking for something?

Use the form below to search the site:

Still not finding what you're looking for? Drop a comment on a post or contact us so we can take care of it!

© 2020 | Daniel Christian