marketing/social marketing

Why Businesses Struggle with Web Accessibility (And How to Fix It) [boia.org]

On 10/19/2022, in accessibility / UDL, business, corporate / business world, marketing/social marketing, neurodivergent/special needs, web design and production, by Daniel Christian

Why Businesses Struggle with Web Accessibility (And How to Fix It) — from boia.org

Excerpt:

An accessible website means more traffic, better search engine optimization (SEO), reduced exposure to lawsuits, and better brand perception — but despite the benefits, most businesses fail to adopt the principles of accessible design.

In their 2022 report on the state of digital accessibility, WebAIM (Web Accessibility In Mind) found that 96.8% of the internet’s top 1 million homepages had detectable accessibility errors. That number was actually a slight improvement from previous years: WebAIM’s 2021 analysis found that 97.4% of websites had potential barriers for users with disabilities.

For businesses, those numbers should be a wakeup call. But despite growing awareness of digital accessibility, many organizations struggle to make concrete changes.

Below, we’ll explain the key factors that prevent businesses from taking the right approach — and provide some tips for overcoming those challenges.

Several items from the Clio Cloud Conference plus other legal innovation/future-related items

On 10/16/2022, in Access to Justice (A2J), blogs / blogging / vlogging, future, innovation, law schools, Legal operations, legal reform, legal technologies, legislatures / government / legal, marketing/social marketing, podcasting, strategy, telelegal, trends, United States, vendors, Virtual courts and law firms, by Daniel Christian

From DSC:
Many of the items below are from Laurence Colletti’s posting, Clio Cloud Conference – The Big Return

Clio Cloud 2022: Innovation in the Courts with Judge Schlegel — from legaltalknetwork.com by Laurence Colletti and Judge Scott Schlegel

Episode notes:

The pandemic was a driver for change in justice systems around the globe, but one court’s innovative and inexpensive approach is worth a closer look. Judge Scott Schlegel manages what may be one of the most advanced courts in the United States for delivering justice online. Tune in for his tips on how any jurisdiction in the country can modernize its justice system for under a thousand dollars. Go to https://www.onlinejudge.us/ for all of Judge Schlegel’s recommendations.

Clio Cloud 2022: The Benefits of a Legal Blog — from legaltalknetwork.com by Laurence Colletti and Teresa Matich, Kevin O’Keefe, and Iffy Ibekwe
Legal blog posts are great tools for building relationships with potential clients because they build trust, credibility, and allow you to create a personal connection with your clients.

LawNext Podcast: What Is Justice Tech? A Conversation with Maya Markovich — from lawnext.com by

Excerpt:

An increasing number of startups are defining themselves not as legal tech, but as justice tech. So what, exactly, is justice tech, who are some of the companies that represent it, and what is the business opportunity they present for potential investors? Our guest this week is Maya Markovich, executive director of the Justice Technology Association, an organization formed earlier this year to support companies in the justice tech sector.

Clio Cloud 2022: Insights from Clio’s 2022 Legal Trends Report — from legaltalknetwork.com by Laurence Colletti, Joshua Lenon, and Rio Peterson
Amid Inflation, Rising Interest Rates, and Volatile Employment Markets, Clio takes a look at How Global Trends have Impacted Business and Productivity among law firms.

Clio Cloud 2022: What Lies Ahead for Legal with Jack Newton — from legaltalknetwork.com by Laurence Colletti and Jack Newton

Episode notes:

The world of lawyering has surged in spite of the pandemic, but new adversity looms. Fears over inflation, war, hiring markets, and a recession have left many attorneys wondering how to prepare for the coming months. Jack Newton discusses the concept of anti-fragility and its place as a mental model for law firms as they face an uncertain future. Jack outlines how deliberate preparation can help your law firm thrive in the midst of opposition.

Jack Newton is CEO and co-founder of Clio.

Clio Cloud 2022: How Content Creation Can Grow Your Law Firm — from legaltalknetwork.com by Laurence Colletti

Also related, see:

Virtual Courts Are Not Going Away — from news.bloomberglaw.com by Jon David Kelley
As the pandemic winds down, courts are shifting to a hybrid approach that incorporates remote with live proceedings. Jon David Kelley of Kirkland says virtual courts can expand access to justice, but care should be taken to maintain credible representation.

5 college recruiting lessons from a mom and a marketer [Lamphier]

On 10/04/2022, in business side of he, colleges, community colleges, higher education, ideas, leadership, marketing/social marketing, productivity / tips and tricks, strategy, United States, by Daniel Christian

5 college recruiting lessons from a mom and a marketer — from highereddive.com by Denise Lamphier
The executive director of communications and marketing at Central College, in Iowa, shares what she learned from her own child’s college search.

Excerpt:

Just after that first piece arrived, I proposed the idea to E.J. to collaborate on a four-year project together, reviewing admission materials. As part of the project, he wrote some journal entries about the mailings. Then I took the pieces to my office at Central and taped them on the wall. This allowed my team to see the four-year progression of materials that a high school student receives from colleges. E.J. also offered me access to his school email account so I could read all the college emails he amassed.

The following statistics reflect his recruitment experience in a numbers nutshell:

One student. Four years. Ninety different colleges and universities. A total of 5,228 emails. Four military recruitment brochures, 23 handwritten notes, 302 postcards, and 162 viewbooks and pamphlets mailed alone. That’s in addition to 130 letters, often including viewbooks, applications or other materials. And we mustn’t forget one yellow flying disc mailed as an irregular parcel.

All to elicit one decision.

Addendum on 10/10/22:

4 more insights from a mom and a marketer — from highereddive.com by Denise Lamphier
The executive director of communications and marketing at Central College, in Iowa, shares more of what she learned from her child’s college search.

Apple just quietly gave us the golden key to unlock the Metaverse [Holmlund]

On 09/26/2022, in 3D, A/V -- audio/visual, Apple, Augmented Reality (AR), content development, aggregation, repositories, emerging technologies, future, marketing/social marketing, Metaverse, simulations, vendors, Virtual Reality (VR) / worlds / learning, vision/possibilities, vocational / trades, Web3, XR - extended reality, by Daniel Christian

Apple just quietly gave us the golden key to unlock the Metaverse — from medium.com by Klas Holmlund; with thanks to Ori Inbar out on Twitter for this resource

Excerpt:

But the ‘Oh wow’ moment came when I pointed the app at a window. Or a door. Because with a short pause, a correctly placed 3D model of the window snapped in place. Same with a door. But the door could be opened or closed. RoomPlan did not care. It understands a door. It understands a chair. It understands a cabinet. And when it sees any of these things, it places a model of them, with the same dimensions, in the model.

Oh, the places you will go!
OK, so what will this mean to Metaverse building? Why is this a big deal? Well, to someone who is not a 3D modeler, it is hard to overstate what amount of work has to go into generating useable geometry. The key word, here, being useable. To be able to move around, exist in a VR space it has to be optimized. You’re not going to have a fun party if your dinner guests fall through a hole in reality. This technology will let you create a fully digital twin of any space you are in in the space of time it takes you to look around.

In a future Apple VR or AR headset, this technology will obviuosly be built in. You will build a VR capable digital twin of any space you are in just by wearing the headset. All of this is optimized.

Also with thanks to Ori Inbar:

Chief Metaverse Officers Are Getting Million-Dollar Paydays. So What Do They Do All Day?— from bloomberg.com by Matthew Boyle
Disney, P&G, LVMH and other big names have invested in chief metaverse officers to plot a course through the next chapter of the internet. Do companies really need them?

Somewhat relevant/see:

New Training Program Uses Virtual Reality Simulations to Address the Electrical Construction Skills Shortage — from prnewswire.com
New simulations from Transfr will be used by colleges, workforce organizations, and employers to create pathways to careers in electrical construction

“The COVID-19 pandemic spurred us to think creatively about how we can train the next generation of electrical construction workers in a scalable and cost-effective way,” said Beau Pollock, president and CEO of TRIO Electric. “Finding electrical instructors is difficult and time-consuming, and training requires us to use the same materials that technicians use on the job. The virtual simulations not only offer learners real-world experience and hands-on practice before they go into the field, they also help us to conserve resources in the process.”

DC: I’m surprised more universities haven’t done this.

On 09/06/2022, in architecture, Daniel S. Christian, higher education, marketing/social marketing, universities, by Daniel Christian

DC: I’m surprised more universities haven’t built and marketed their offerings by using such buildings.

“U of _____”
https://t.co/lr8TBWZrpa

— Daniel Christian (he/him/his) (@dchristian5) September 6, 2022

Brief reflections on “Brands Are Already Making Millions in the Metaverse. Here’s What Business Owners Need To Know.” [Sherry]

On 07/29/2022, in art, attention, business, cloud-based computing / apps / other cloud-related, collaboration, communications, communities of practice, content development, aggregation, repositories, creativity, education, education reform, education technology, educational games / serious games, Emotion, engagement / engaging students, experimentation, global / globalization, immersion, innovation, instructional design, interaction design, interactivity, K-12 related, Learning Experience Design, learning spaces, maker movement, marketing/social marketing, marketplaces, Metaverse, student-related, teachers, technologies for your home, United States, user experience (UX), vendors, Virtual Reality (VR) / worlds / learning, web-based collaboration, XR - extended reality, youth, by Daniel Christian

Brands Are Already Making Millions in the Metaverse. Here’s What Business Owners Need To Know. — from inc.com by Ben Sherry
Entrepreneurs who follow Gen-Z into the metaverse could gain a competitive advantage.

Excerpt (emphasis DSC):

If you’re still skeptical about the metaverse, you certainly aren’t alone. According to a recent survey, 55 percent of adults with yearly incomes over $100,000 said they were not interested or excited about the concept, while 37 percent said they were primarily worried about it. Only 6 percent of respondents claimed to be excited about the metaverse.

Those numbers might not seem encouraging, but it’s important to remember that one of the most popular metaverse platforms currently available, Roblox, averages more than 54 million daily users, the vast majority of whom are Gen-Z or younger. Those users have cumulatively spent more than $1 billion on digital items such as outfits or accessories designed to be worn by player avatars in addition to in-experience upgrades and various other paid features.

From DSC:
The article stated that over 30 million virtual worlds had been created from scratch using Roblox Studio, the platform’s creation engine. So youth are creating, sharing, and participating in virtual worlds all the time…while experimenting, playing, and practicing their creativity. This all is done outside of school. Hmm…

24 Best Social Media Apps to Help You Create Epic Social Media Content [Read]

On 07/29/2022, in art, business, communities of practice, content development, aggregation, repositories, creativity, marketing/social marketing, mobile technologies, social media, tools, by Daniel Christian

24 Best Social Media Apps to Help You Create Epic Social Media Content — from buffer.com by Ash Read

Excerpt:

Knowing you have to create new content for multiple social media channels every day can feel a little daunting, especially when you consider the range of disciplines needed to be successful.

Nowadays, every marketer and business owner has to be part designer, photographer, videographer, copywriter, and editor, among other jobs.

Thankfully, there are now a lot of easy-to-use tools out there to make these jobs more seamless for us all. What’s even better, with the right apps, you can create, publish, and analyze the performance of all your content with just one device – your phone.

15 technical skills employers look for in 2022 [Dale]

On 07/27/2022, in 21st century, analytics, Artificial Intelligence/Agents/LLMs/and Related, business, career development, cloud-based computing / apps / other cloud-related, CMS/LMS, digital video, marketing/social marketing, mathematics, platforms, programming, research, skills, social media, UK, workplace, by Daniel Christian

15 technical skills employers look for in 2022 — from wikijob.co.uk by Nikki Dale

Excerpts:

A technical skill is the ability to carry out a task associated with technical roles such as IT, engineering, mechanics, science or finance. A typical technical skill set might include programming, the analysis of complex figures or the use of specific tools.

Technical skills are sometimes referred to as ‘hard skills’ because you can learn how to do them and, in some cases, get qualified or at least certified.
…
Some technical skills employers are looking for include:

AI research is a dumpster fire and Google’s holding the matches — from thenextweb.com by Tristan Greene
Scientific endeavor is no match for corporate greed

Excerpts:

The world of AI research is in shambles. From the academics prioritizing easy-to-monetize schemes over breaking novel ground, to the Silicon Valley elite using the threat of job loss to encourage corporate-friendly hypotheses, the system is a broken mess.

And Google deserves a lion’s share of the blame.
…
Google, more than any other company, bears responsibility for the modern AI paradigm. That means we need to give big G full marks for bringing natural language processing and image recognition to the masses.

It also means we can credit Google with creating the researcher-eat-researcher environment that has some college students and their big-tech-partnered professors treating research papers as little more than bait for venture capitalists and corporate headhunters.

But the system’s set up to encourage the monetization of algorithms first, and to further the field second. In order for this to change, big tech and academia both need to commit to wholesale reform in how research is presented and reviewed.

Also relevant/see:

Every month Essentials publish an Industry Trend Report on AI in general and the following related topics:

AI Research
AI Applied Use Cases
AI Ethics
AI Robotics
AI Marketing
AI Cybersecurity
AI Healthcare

It’s never too early to get your AI ethics right — from protocol.com by Veronica Irwin
The Ethical AI Governance Group wants to give startups a framework for avoiding scandals and blunders while deploying new technology.

Excerpt:

To solve this problem, a group of consultants, venture capitalists and executives in AI created the Ethical AI Governance Group last September. In March, it went public, and published a survey-style “continuum” for investors to use in advising the startups in their portfolio.

The continuum conveys clear guidance for startups at various growth stages, recommending that startups have people in charge of AI governance and data privacy strategy, for example. EAIGG leadership argues that using the continuum will protect VC portfolios from value-destroying scandals.

China is about to regulate AI—and the world is watching [Conrad]

On 05/09/2022, in analytics, Artificial Intelligence/Agents/LLMs/and Related, Asia, Bias | Diversity Equity & Inclusion (DE&I), future, game-changing environment, generational differences, global / globalization, law schools, legislatures / government / legal, marketing/social marketing, marketplaces, platforms, policy, privacy, society, sociology, by Daniel Christian

China is about to regulate AI—and the world is watching — from wired.com by Jennifer Conrad
Sweeping rules will cover algorithms that set prices, control search results, recommend videos, and filter content.

Excerpt:

Some provisions aim to address complaints about online services. Under the rules, for instance, companies will be prohibited from using personal characteristics to offer users different prices for a product; they also will be required to notify users, and allow them to opt out, when algorithms are used to make recommendations.

Companies that violate the rules could face fines, be barred from enrolling new users, have their business licenses pulled, or see their websites or apps shut down.

Some elements of the new regulations may prove difficult or impossible to enforce. It can be technically challenging to police the behavior of an algorithm that is continually changing due to new input, for instance.

The AR Roundup: April 2022 [Emrich]

On 05/03/2022, in A/V -- audio/visual, Augmented Reality (AR), communities of practice, corporate / business world, emerging technologies, Facebook / Meta Platforms, marketing/social marketing, marketplaces, Metaverse, vendors, web-based collaboration, XR - extended reality, by Daniel Christian

The AR Roundup: April 2022 — from linkedin.com by Tom Emrich

Excerpts:

Every month I round up what you may have missed in Augmented Reality including the latest stats, funding news and launch announcements and more. Here is what happened in augmented reality between April 1-30, 2022.

Momentum builds behind a way to lower the cost of college: A degree in three years — from hechingerreport.org by Jon Marcus
Skepticism about the cost and duration of a higher education drives a need for speed

Excerpt:

A rare brand-new nonprofit university, NewU has a comparatively low $16,500-a-year price that’s locked in for a student’s entire education and majors with interchangeable requirements so students don’t fall behind if they switch.

But the feature that appears to be really winning over applicants is that NewU will offer bachelor’s degrees in three years instead of the customary four.

“We didn’t think the three-year bachelor’s degree was going to be the biggest draw,” said Stratsi Kulinski, president of the startup college. “But it has been, hands-down. Consumers are definitely ready for something different.”

Innovative and practical applications of the metaverse — from mckinsey.com

In this episode of the At the Edge podcast, McKinsey expert Richard Ward speaks with McKinsey’s Mina Alaghband.

Excerpts:

One of the things that we’ve learned during the pandemic is that if you put these metaverse design rooms up on the internet, your clients and other expert engineers can log in remotely, and the experience takes on the quality of Zoom in 3-D, which allows a new level of engineering to happen. The beauty of it is that people are able to do highly productive engineering design work without getting on an airplane. And that has a lot of rollover value for what we’re doing long term.

One of the great lessons we’ve had from the pandemic, as horrible as it’s been, is that things that people had said were impossible for decades are now possible. Like the idea that you can’t possibly have everybody not be in the office—it’s been proven wrong.

Also relevant/see:

What is the metaverse—and what does it mean for business? — from mckinsey.com by Cathy Hackl

2021 Year End report ADA Digital Accessibility Lawsuits [usablenet.com]

On 04/14/2022, in accessibility / UDL, business, colleges, community colleges, content development, aggregation, repositories, corporate / business world, higher education, instructional design, law schools, legislatures / government / legal, marketing/social marketing, United States, universities, voice recognition / voice enabled interfaces, web design and production, by Daniel Christian

2021 Year End report ADA Digital Accessibility Lawsuits — from info.usablenet.com (need to complete form to get access to the report)

Excerpts:

The UsableNet data and research team reviews hundreds of website and app accessibility lawsuits in federal courts under ADA and in California state courts for our bi-annual lawsuit reports.
…
Highlights from the report include:

The top-line numbers in 2021
The trend of repeat digital lawsuits
Where key cases have brought some relief and re-focus on connecting to brick and mortar
A break-down of the impact on E-commerce
Top plaintiffs and plaintiff firms
The increase in lawsuits involving accessibility widgets and overlays

Also relevant/see:

The 4 W’s of digital accessibility (and how to begin) — from blog.usablenet.com

The Conversation: Twitter Trends 2022 — from marketing.twitter.com

Excerpt:

Billions of Tweets reveal tomorrow’s big movements.

The biggest movements start quietly. An idea becomes conversation becomes a seismic cultural shift. And if you want in on what’s next, listen to what people on Twitter are saying right now.

To help you out, we analyzed¹billions of Tweets over a two-year period to find three must-know trends about to go big. From The Great Restoration to Fan-Built Worlds to Finance Goes Social, the talk on Twitter reveals the underlying shifts in power shaping where the world is going.

Learning Ecosystems

Why Businesses Struggle with Web Accessibility (And How to Fix It) [boia.org]

Several items from the Clio Cloud Conference plus other legal innovation/future-related items

5 college recruiting lessons from a mom and a marketer [Lamphier]

Apple just quietly gave us the golden key to unlock the Metaverse [Holmlund]

DC: I’m surprised more universities haven’t done this.

The AR Roundup: April 2022 [Emrich]

Momentum builds behind a way to lower the cost of college: A degree in three years [Marcus]

Innovative and practical applications of the metaverse [mckinsey.com]

2021 Year End report ADA Digital Accessibility Lawsuits [usablenet.com]

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